Brainstorms Have a Young Fan Who Loves Your Store? Here’s How to Make Her an Ambassador Published 3 years ago on February 16, 2018 By INSTORE Staff Instore March 2018 Issue Share Tweet What to do with a little girl who becomes enthralled with a jewelry brochure from your store and then spends days telling everyone who will listen what a palace of wonders your business is? Do what Molinelli’s Jewelers in Pocatello, ID, did with one such awestruck child of a customer: Give her her very own diamond ring and ask her to act as your store ambassador. In the case of Molinelli’s, she became Evy, Molinelli’s Jewelers Official Diamond Diva. Related Topics: BrainstormsINSTORE March '18 click to Comment(Comment) Up Next This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results Don't Miss This Simple Trick Can Help You Sell Ideas to Your Team Easily INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.” You may like Take a Page from Toilet Paper Producers for This Themed Event Here’s a Trick That Could Draw More Interest in Trunk Shows This Crazy Experiment with Vacation Time Could Boost Your Employees’ Performance Promoted Headlines JYE’S International is Seen in All the Best Cases The Sylvie Collection Knows What Women Want Sylvie Collection From Chain to Casting, National Chain Group Does It All National Chain Group Advertisement Latest Trending Videos Press Releases3 hours ago New PGI-Commissioned Study Offers Retailers Insights Into How to Ease Customers’ Concerns Over COVID During the Holiday Season Press Releases6 hours ago Accutron Lights Up Empire State Building Celebrating 60th Anniversary Press Releases6 hours ago Industry Experts Gather for Collaboration on Ethics and Sustainability in Gold and Diamond Enterprise Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery2 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Sponsored Webinars2 weeks ago Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Jimmy Degroot2 weeks ago Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Big Survey1 week ago These Are the Top Watch Brands of 2020, According to INSTORE’s Big Survey Big Survey1 week ago The Guy Who Bought 13 Rings, and Other Tales of Serial Engagements Photo Gallery2 days ago 12 Photos That Show Off the Wow Factor at Thollot Diamonds & Fine Jewelry in Colorado Big Survey1 week ago COVID-19 Has Some Silver Linings for Jewelers — Here Are the Upsides Big Survey6 days ago 7 Out of 10 Jewelers Surveyed Said They Do Not Want to Add a Brand Sponsored Content1 week ago A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Big Survey4 days ago What’s Wrong with Millennials? Here’s What Jewelers Say Sponsored Content1 week ago Why Have 1,800+ Jewelers Switched to BriteCo?