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Eileen McClelland

Have You Encountered Any Difficulties Obtaining Disinfecting, Sanitation or Medical Products?

‘We are making hand sanitzer from vodka. Seriously.’

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Have You Encountered Any Difficulties Obtaining Disinfecting, Sanitation or Medical Products?

THE RESULTS OF a March 17 INSTORE Brain Squad survey reveal that many jewelers have found it’s impossible to find anti-bacterial wipes, hand sanitzer, cleaning sprays or toilet paper, unless they had planned well ahead of the COVID-19 crisis or had happened to stock up recently. In fact, 44 percent said they had considerable difficulty on the cleaning-supplies front.

“We stocked up by ordering all of this from Amazon back in January, not because of Covid-19 (before we knew) but because of flu season in general. Our protocol is to sanitize on a regular basis to keep my staff well,” says Pamela Rossi, PJ Rossi Jewelers of Lauderdale by the Sea, FL.

“We order toiletries and cleaning supplies regularly so there was never a moment we didn’t have anything,” says Nathan George of Joshua’s Fine Jewelry in Russellville, AR. “I credit our staff with being on top of that on a regular basis.”

Others expressed mounting frustration.

“Crazy people are hoarding like a hurricane is coming,” says Matthew Clark of Spath Jewelers in Bartow, FL. “How much TP does one person really need!!!!”

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“Freaking toilet paper hoarders! We are making hand sanitzer from vodka. Seriously,” says Theresa Peregoy of Classic Facets in Edgewater, CO.

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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