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Have You Or Haven’t You: Ever Used an Outside Company To Run a Large Sale

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Yes, I Do

We used Marsden Brothers for our moving sale. We would highly recommend using a professional. We learned techniques and strategies that we still used today. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR

We used Stephen Singer Estate jewelry sales events and it was very sucessful the first time, not so much the second time. Will do it again. It’s a unique event and brings a new crowd of customers. — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA

Profit Plus, inventory reduction, remodeling sale. It went great, accomplished our goals, good company. — David Fiske, Gerald’s Jewelry, Oak Harbor, WA

We have used Silverman for a number of promotions including store closing and anniversary sales since 1992 and have been thrilled with their professionalism and expertise. — Rex Solomon, Houston Jewelry, Houston, TX

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I used The Gordon Company for a store closing four years ago. They were great. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Tried a few times. Never been happy, not even close to estimates. And it was expensive for what sales we did get. The sale company I think is the only one who made money and maybe my ad reps. — Tim Bodis, Diamond Designs by Bodis, Rice Lake, WI

We brought in a company to facilitate a huge inventory reduction event. The financial bottom line came out pretty good, but it just about killed my employees. I promised not to do another event this extreme again. — Kent Bagnall, Kent Jewelry, Rolla MO

I had an experience where we were buying a store and they ran a very successful retirement sale which was great for them, but crushed the deal as it too was viewed as a GOB and left us in a start-up position versus a change of management. — Dave Meadows, Art Jewelers, Woodstock, GA

It was a huge promo sale at a new location that was a lot of effort. I’d say it was probably worth it, but having a big-screen TV and other non-jewelry items as prizes is not something I’d recommend. We went far outside the boundaries of who we were to pull the sale off. — Shannon Murphey, Murphey the Jeweler, Tyler, TX

No, I Don’t

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I have felt that they come in for their benefit, not necessarily for mine. Also, a competitor tried it once, on a small scale and people thought they were going out of business. Not really the message I want to send. — Randy Martin, Martin’s Jewelry, Ada, OK

Why should I since we can do everything they can except supply extra staff? — Newton Starnes, Newtons Fine Jewelry, Flowood, MS

This article originally appeared in the February 2016 edition of INSTORE.

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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Do You Or Don't You?

Have You Or Haven’t You: Ever Used an Outside Company To Run a Large Sale

Published

on

Yes, I Do

We used Marsden Brothers for our moving sale. We would highly recommend using a professional. We learned techniques and strategies that we still used today. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR

We used Stephen Singer Estate jewelry sales events and it was very sucessful the first time, not so much the second time. Will do it again. It’s a unique event and brings a new crowd of customers. — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA

Profit Plus, inventory reduction, remodeling sale. It went great, accomplished our goals, good company. — David Fiske, Gerald’s Jewelry, Oak Harbor, WA

We have used Silverman for a number of promotions including store closing and anniversary sales since 1992 and have been thrilled with their professionalism and expertise. — Rex Solomon, Houston Jewelry, Houston, TX

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I used The Gordon Company for a store closing four years ago. They were great. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Tried a few times. Never been happy, not even close to estimates. And it was expensive for what sales we did get. The sale company I think is the only one who made money and maybe my ad reps. — Tim Bodis, Diamond Designs by Bodis, Rice Lake, WI

We brought in a company to facilitate a huge inventory reduction event. The financial bottom line came out pretty good, but it just about killed my employees. I promised not to do another event this extreme again. — Kent Bagnall, Kent Jewelry, Rolla MO

I had an experience where we were buying a store and they ran a very successful retirement sale which was great for them, but crushed the deal as it too was viewed as a GOB and left us in a start-up position versus a change of management. — Dave Meadows, Art Jewelers, Woodstock, GA

It was a huge promo sale at a new location that was a lot of effort. I’d say it was probably worth it, but having a big-screen TV and other non-jewelry items as prizes is not something I’d recommend. We went far outside the boundaries of who we were to pull the sale off. — Shannon Murphey, Murphey the Jeweler, Tyler, TX

No, I Don’t

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I have felt that they come in for their benefit, not necessarily for mine. Also, a competitor tried it once, on a small scale and people thought they were going out of business. Not really the message I want to send. — Randy Martin, Martin’s Jewelry, Ada, OK

Why should I since we can do everything they can except supply extra staff? — Newton Starnes, Newtons Fine Jewelry, Flowood, MS

This article originally appeared in the February 2016 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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