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Do You Or Don't You?

Have You Or Haven’t You: Ever Used an Outside Company To Run a Large Sale

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Yes, I Do

We used Marsden Brothers for our moving sale. We would highly recommend using a professional. We learned techniques and strategies that we still used today. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR

We used Stephen Singer Estate jewelry sales events and it was very sucessful the first time, not so much the second time. Will do it again. It’s a unique event and brings a new crowd of customers. — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA

Profit Plus, inventory reduction, remodeling sale. It went great, accomplished our goals, good company. — David Fiske, Gerald’s Jewelry, Oak Harbor, WA

We have used Silverman for a number of promotions including store closing and anniversary sales since 1992 and have been thrilled with their professionalism and expertise. — Rex Solomon, Houston Jewelry, Houston, TX

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I used The Gordon Company for a store closing four years ago. They were great. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Tried a few times. Never been happy, not even close to estimates. And it was expensive for what sales we did get. The sale company I think is the only one who made money and maybe my ad reps. — Tim Bodis, Diamond Designs by Bodis, Rice Lake, WI

We brought in a company to facilitate a huge inventory reduction event. The financial bottom line came out pretty good, but it just about killed my employees. I promised not to do another event this extreme again. — Kent Bagnall, Kent Jewelry, Rolla MO

I had an experience where we were buying a store and they ran a very successful retirement sale which was great for them, but crushed the deal as it too was viewed as a GOB and left us in a start-up position versus a change of management. — Dave Meadows, Art Jewelers, Woodstock, GA

It was a huge promo sale at a new location that was a lot of effort. I’d say it was probably worth it, but having a big-screen TV and other non-jewelry items as prizes is not something I’d recommend. We went far outside the boundaries of who we were to pull the sale off. — Shannon Murphey, Murphey the Jeweler, Tyler, TX

No, I Don’t

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I have felt that they come in for their benefit, not necessarily for mine. Also, a competitor tried it once, on a small scale and people thought they were going out of business. Not really the message I want to send. — Randy Martin, Martin’s Jewelry, Ada, OK

Why should I since we can do everything they can except supply extra staff? — Newton Starnes, Newtons Fine Jewelry, Flowood, MS

This article originally appeared in the February 2016 edition of INSTORE.

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Wilkerson Testimonials

After 42 Years in Business, They Chose Wilkerson to Close Up Shop

After 42 years, it was time for Gina McHugh to hang up her bench tools and plan on doing something completely different. She and her husband, Mick, had a beautiful Binghamton, NY store — The Goldsmith — but in late 2019, the time felt right for retirement. They called Wilkerson. “They’d always been a part of our bridal jewelry selection,” says Gina, “and I felt really good about their quality and service. So, when we were looking for someone to work with us, Wilkerson was a natural.” With the kind of service and support Wilkerson is known for, Gina says their sales consultants made their retirement sale, “successful and quite easy.”

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