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Do You Or Don't You?

Have You Or Haven’t You: Ever Used an Outside Company To Run a Large Sale



Yes, I Do

We used Marsden Brothers for our moving sale. We would highly recommend using a professional. We learned techniques and strategies that we still used today. — Natasha Henderson, Saxon’s Fine Jewelers, Bend, OR

We used Stephen Singer Estate jewelry sales events and it was very sucessful the first time, not so much the second time. Will do it again. It’s a unique event and brings a new crowd of customers. — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA

Profit Plus, inventory reduction, remodeling sale. It went great, accomplished our goals, good company. — David Fiske, Gerald’s Jewelry, Oak Harbor, WA

We have used Silverman for a number of promotions including store closing and anniversary sales since 1992 and have been thrilled with their professionalism and expertise. — Rex Solomon, Houston Jewelry, Houston, TX


I used The Gordon Company for a store closing four years ago. They were great. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA

Tried a few times. Never been happy, not even close to estimates. And it was expensive for what sales we did get. The sale company I think is the only one who made money and maybe my ad reps. — Tim Bodis, Diamond Designs by Bodis, Rice Lake, WI

We brought in a company to facilitate a huge inventory reduction event. The financial bottom line came out pretty good, but it just about killed my employees. I promised not to do another event this extreme again. — Kent Bagnall, Kent Jewelry, Rolla MO

I had an experience where we were buying a store and they ran a very successful retirement sale which was great for them, but crushed the deal as it too was viewed as a GOB and left us in a start-up position versus a change of management. — Dave Meadows, Art Jewelers, Woodstock, GA

It was a huge promo sale at a new location that was a lot of effort. I’d say it was probably worth it, but having a big-screen TV and other non-jewelry items as prizes is not something I’d recommend. We went far outside the boundaries of who we were to pull the sale off. — Shannon Murphey, Murphey the Jeweler, Tyler, TX

No, I Don’t


I have felt that they come in for their benefit, not necessarily for mine. Also, a competitor tried it once, on a small scale and people thought they were going out of business. Not really the message I want to send. — Randy Martin, Martin’s Jewelry, Ada, OK

Why should I since we can do everything they can except supply extra staff? — Newton Starnes, Newtons Fine Jewelry, Flowood, MS

This article originally appeared in the February 2016 edition of INSTORE.



Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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