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Having A Second Helping of The Dip

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Having A Second  Helping of The Dip

Going back over some old book notes this weekend, and I came across a few lessons to live by from Seth Godin’s “The Dip”, a book I’ve maligned previously. Anyway, a bunch of things worth remembering on a random Wednesday morning.

My comments in italics:

Seth: Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.

David: Be lopsided. Be blobby. As Marcus Buckingham says, your weaknesses will never become strengths. At best, they will become areas where your performance is middling. Instead of spending your time seeking to become average, what if you lavished your energy on the things you’re already good at … and became great at them?

Seth: Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time.

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David: When it comes to rules for living, the wisdom of Vince Lombardi is about as useful as the wisdom of Gary Busey. Quitters never win? The most important rule of business is that you should be experimenting all the time. Could you imagine what your world would be like if you never quit any of your experiments?

Seth: The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best. If your micromarket is “organic markets in Tulsa,” then that’s your world. And being the best in that world is the place to be.

David: In a competitive market where it seems like every other jeweler is offering the same thing as you do? Eschew the general. Become more specific. Pick a category (bridal jewelry, colored stone jewelry, men’s jewelry). Or a style (antique, modern, bling-y). Or a price range (everything under $100, nothing under $5,000). Or an age group (tweens, 20-34, 35-50, 50-up). Once you’ve picked your category, become the very best at it in your micro-market.

Seth: People who train successfully pay their dues for the first minute or two and then get all the benefits at the very end. Unsuccessful trainers pay exactly the same dues but stop a few seconds too early.

David: Word.

Seth: The opposite of quitting isn’t merely continuing. No, the opposite of quitting is rededication. The opposite of quitting is an invigorated new strategy designed to break the problem apart.

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David: Been floating in your business for months? Maybe it’s time for you to quit. But if you decide you don’t want to quit, start an ambitious new project … stat.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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David Squires

Having A Second Helping of The Dip

Published

on

Having A Second  Helping of The Dip

Going back over some old book notes this weekend, and I came across a few lessons to live by from Seth Godin’s “The Dip”, a book I’ve maligned previously. Anyway, a bunch of things worth remembering on a random Wednesday morning.

My comments in italics:

Seth: Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.

David: Be lopsided. Be blobby. As Marcus Buckingham says, your weaknesses will never become strengths. At best, they will become areas where your performance is middling. Instead of spending your time seeking to become average, what if you lavished your energy on the things you’re already good at … and became great at them?

Advertisement

Seth: Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice. Winners quit all the time. They just quit the right stuff at the right time.

David: When it comes to rules for living, the wisdom of Vince Lombardi is about as useful as the wisdom of Gary Busey. Quitters never win? The most important rule of business is that you should be experimenting all the time. Could you imagine what your world would be like if you never quit any of your experiments?

Seth: The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best. If your micromarket is “organic markets in Tulsa,” then that’s your world. And being the best in that world is the place to be.

David: In a competitive market where it seems like every other jeweler is offering the same thing as you do? Eschew the general. Become more specific. Pick a category (bridal jewelry, colored stone jewelry, men’s jewelry). Or a style (antique, modern, bling-y). Or a price range (everything under $100, nothing under $5,000). Or an age group (tweens, 20-34, 35-50, 50-up). Once you’ve picked your category, become the very best at it in your micro-market.

Seth: People who train successfully pay their dues for the first minute or two and then get all the benefits at the very end. Unsuccessful trainers pay exactly the same dues but stop a few seconds too early.

David: Word.

Advertisement

Seth: The opposite of quitting isn’t merely continuing. No, the opposite of quitting is rededication. The opposite of quitting is an invigorated new strategy designed to break the problem apart.

David: Been floating in your business for months? Maybe it’s time for you to quit. But if you decide you don’t want to quit, start an ambitious new project … stat.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Most Popular