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If there’s something you want to improve about your store, start measuring it, says marketing specialist Jimmy DeGroot. 

“The mere act of measuring makes things happen; it makes things change,” he says.

DeGroot tells the story of a jeweler in Texas who wanted to boost his store’s closing ratio. With no announcement, the jeweler started posting the closing ratio on the wall each day.

The staff looked at the closing ratio and found that it was lower than they would have expected. Soon, it began to rise.

DeGroot advises jewelers to “begin the discipline of regular observation.”

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He Posted This on His Store Wall … and Saw Immediate Sales Results

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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