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If there’s something you want to improve about your store, start measuring it, says marketing specialist Jimmy DeGroot. 

“The mere act of measuring makes things happen; it makes things change,” he says.

DeGroot tells the story of a jeweler in Texas who wanted to boost his store’s closing ratio. With no announcement, the jeweler started posting the closing ratio on the wall each day.

The staff looked at the closing ratio and found that it was lower than they would have expected. Soon, it began to rise.

DeGroot advises jewelers to “begin the discipline of regular observation.”

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He Posted This on His Store Wall … and Saw Immediate Sales Results

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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