Jimmy Degroot He Posted This on His Store Wall … and Saw Immediate Sales Results Jimmy DeGroot talks about the power of observation. More Videos A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way Podium Presents: 5 Crucial Customer Experience Improvements to Make as You Reopen Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once Share Tweet Published 3 years ago on August 28, 2017 By Jimmy DeGroot If there’s something you want to improve about your store, start measuring it, says marketing specialist Jimmy DeGroot. “The mere act of measuring makes things happen; it makes things change,” he says. DeGroot tells the story of a jeweler in Texas who wanted to boost his store’s closing ratio. With no announcement, the jeweler started posting the closing ratio on the wall each day. The staff looked at the closing ratio and found that it was lower than they would have expected. Soon, it began to rise. DeGroot advises jewelers to “begin the discipline of regular observation.” Learn more: Advertisement Related Topics: education videosJimmy DeGrootvideo columns click to Comment(Comment) Up Next Jewelers, It’s Time to Stop Being a Pinball. Here’s How … Don't Miss This Approach Can Lead to Exponential Growth for Jewelers Jimmy DeGroot Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. 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