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Zen Jeweler: Heads I Win, Tails I Lose




EVERYONE KNOWS there are two sides to every coin. In other words, everything has a flip side. It’s funny that we don’t understand that about ourselves and the way we approach business. 

Amy Grant said it well some years ago: ?The same sun that melts the wax hardens clay.? 

We see this in businesses every day. We have creative people in our workplaces who cannot add, and accountants in our stores who cannot solve problems creatively. We have salespeople who can sell watches but can’t set them. 

So here’s the thing. When you get up in the morning, where do you hide your flip side? Everyone else has one, and everyone needs to work on it. But you, the manager, the owner, are you lucky enough to have no flip side? Thank goodness. Because otherwise you’d need to hire people to help.  

I know my talent. And I know it leaves me vulnerable. That’s why I need someone who covers my flip side for me.


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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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