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Zen Jeweler: Heads I Win, Tails I Lose

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EVERYONE KNOWS there are two sides to every coin. In other words, everything has a flip side. It’s funny that we don’t understand that about ourselves and the way we approach business. 

Amy Grant said it well some years ago: ?The same sun that melts the wax hardens clay.? 

We see this in businesses every day. We have creative people in our workplaces who cannot add, and accountants in our stores who cannot solve problems creatively. We have salespeople who can sell watches but can’t set them. 

So here’s the thing. When you get up in the morning, where do you hide your flip side? Everyone else has one, and everyone needs to work on it. But you, the manager, the owner, are you lucky enough to have no flip side? Thank goodness. Because otherwise you’d need to hire people to help.  

I know my talent. And I know it leaves me vulnerable. That’s why I need someone who covers my flip side for me.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Zen Jeweler: Heads I Win, Tails I Lose

mm

Published

on

EVERYONE KNOWS there are two sides to every coin. In other words, everything has a flip side. It’s funny that we don’t understand that about ourselves and the way we approach business. 

Amy Grant said it well some years ago: ?The same sun that melts the wax hardens clay.? 

We see this in businesses every day. We have creative people in our workplaces who cannot add, and accountants in our stores who cannot solve problems creatively. We have salespeople who can sell watches but can’t set them. 

So here’s the thing. When you get up in the morning, where do you hide your flip side? Everyone else has one, and everyone needs to work on it. But you, the manager, the owner, are you lucky enough to have no flip side? Thank goodness. Because otherwise you’d need to hire people to help.  

I know my talent. And I know it leaves me vulnerable. That’s why I need someone who covers my flip side for me.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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