Press Releases

Hearts On Fire and Girls Partner to Inspire Girls to be Strong, Smart, and Bold

Published

7 years ago

May 30, 2018

INSTORE Staff

(PRESS RELEASE) BOSTON, MA – Hearts On Fire, The World’s Most Perfectly Cut Diamond, announces a partnership with Girls Inc., the nonprofit organization that inspires girls to be strong, smart, and bold. The diamond jewelry brand led by President Caryl Capeci has committed financial, marketing, and volunteer support to the organization.

To launch the relationship, Hearts On Fire contributed a percentage of their 2018 sales from their Lorelei Collection, which represents both strength and femininity in women. The brands will work together to increase awareness and generate interest for Girls Inc. through a variety of marketing efforts including social media, a commitment of employee involvement at local Girls Inc. locations, and varying initiatives to be announced throughout the year.

“We believe the brilliance of our diamonds is only matched by the brilliance inside every young woman,” said Caryl Capeci, President, Hearts On Fire. “This organization is truly inspiring.”

Lorelei Classics, an extension to one of Hearts On Fire’s best-selling collections is launching this summer. A percentage of sales from this collection will also be gifted to Girls Inc.

The Lorelei Classics Collection is inspired by the idea that every woman has her own brand of brilliance—a brilliance that’s made up of all the small details that make her who she is. The designs in this collection were also inspired by the intricate, multi-dimensional nature of lace—the diamond rings, bracelets, earrings, and necklaces share features like scalloped edges, sweeping silhouettes, and fluid lines, and can be layered and stacked together in an infinite number of unique ways. The collection speaks to and celebrates the nuanced, multifaceted nature of every woman.

“Girls Inc. is proud to partner with Hearts On Fire for their commitment to inspiring girls to be strong, smart, and bold. It is our privilege to be teaming up with a company that not only embraces the contributions of women across all levels of its organization but also recognizes and celebrates that same potential in all women and girls,” said Judy Vredenburgh, Girls Inc. President & CEO.

For more information on Girls Inc. and to see how you can get involved visit: https://girlsinc.org.

Related Topics: Girls Partner Hearts on Fire

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