(PRESS RELEASE) BOSTON, MA – Hearts On Fire, the internationally recognized jewelry brand known for the unparalleled sparkle of its signature cut diamonds, unveils its latest campaign, “Love, Unleashed”. This evocative campaign takes center stage as an ode to the multifaceted nature of love – romance, friendship and self-love. Through captivating and candid snapshots of women, the campaign exudes warmth, sophistication and relatability. It serves as a reminder that love is all around us, in endless forms, infusing our lives with light, ease and joy.
The VELA collection, launched in May 2023, was inspired by the beautiful form and ethereal lightness of a feather, which is both graceful and strong. The airiness, gentle curves and swooping lines of the feather motif are subtly woven throughout the new pieces, as seen in the French Cut Pavé Diamond Asymmetrical Climber Earrings, French Cut Pavé Diamond Floating Pendant Necklace, Cathedral Solitaire Ring with Diamond Band and French Cut Pavé Cocktail Ring.
A signature feature of this collection is the intricate French cut pavé setting. Done entirely by hand, this meticulous technique requires four times longer to craft and is usually reserved for high jewelry creations. It involves creating a pattern of delicate and deep V-shaped facets that maximize the diamond’s brilliance and gives the illusion of a larger stone.
The collection’s engagement rings boast a unique cathedral setting, which evokes the lightness and shape of a feather floating through the air. With minimal metal and no bridge, these designs allow a 360-degree view of the diamond, symbolizing two people coming together as one in harmony and holding their love close between them. The swooping four-prong setting allows a 360-degree view of the diamond for a bold and scintillating look.
The VELA collection exemplifies Hearts On Fire’s diamond expertise, craftsmanship and exquisite design. From statement pieces to perfect layering designs, the new creations span the spectrum from bold and intricate to clean classics with a twist that can be mixed, matched and worn for a variety of occasions.
The latest creations from the VELA collection will be launched globally at select retailers, boutiques and via heartsonfire.com from 5th September 2024.
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About HEARTS ON FIRE
HEARTS ON FIRE® is a modern diamond jewelry brand renowned for the beauty of its signature cut diamonds. Since 1996, HEARTS ON FIRE® has set the highest standards of quality and cut to transform nature’s gifts into diamonds of incomparable brilliance. With an unwavering commitment to craftsmanship, combined with innovation and creativity, HEARTS ON FIRE® jewelry is designed to bring joy to every moment. HEARTS ON FIRE® is part of the Chow Tai Fook Jewellery Group, which acquired the company in 2014 and is sold through HEARTS ON FIRE® boutiques, official website and in 680 jeweler locations worldwide. For more information, visit www.heartsonfire.com.
