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Hot Sellers

Hearts on Fire Grabs the Top Spot, and More Hot Sellers for May




7-7.5mm high luster Akoya cultured pearl necklace by Imperial Pearl with signature 14K clasp and matching stud earrings. $1,500 (necklace), $250 (earrings),

The bridal market is great. The brides have come back to the basics with Imperial Pearl strands in traditional white and colors. Yes, pearls are back for brides. Diamond dangle earrings from Shy Creation. The groom is loving the personalized designs of Lashbrook wedding bands. Pearls, diamonds and big happy smiles. Scott Kelly, Jems Jewels & Gold, North Wales, PA

Top-Selling Jewelry Brands in June

Hearts on Fire (5), Rolex (5), Stuller (4), John Hardy (3), Les Georgettes (3), Pandora (3), Forevermark (2), Gabriel & Co. (2), Imperial Pearl (2), Lafonn (2)

* Brands mentioned by at least two of 126 Brain Squad members when asked what they would be reordering in June.

  • Alexandrite and pearls for those June birthdays seemed to be more popular than normal. We’ll be reordering some fast-selling wooden JORD watches as well. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Everything. Forevermark remains a wonderful partner, with its Tribute collection very successful. Diamond earrings are always a staple, along with more palatably priced sterling silver and diamond. — David Mazer, Marks Jewelers, Montgomeryville, PA
  • Southern Gates by Cargo Hold sold well as did custom jewelry mountings. We ended up designing a boatload of mountings for diamonds and colored stones people had lying around. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • People are coming back to buy new leather inserts for their Les Georgettes cuff bracelets! And wedding bands  – Benchmark for the boys, custom jobs for the girls. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Retro estate rings, diamond initial jewelry, diamond earrings, John Hardy, Rebecca, Alor. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • May was the month for turquoise. From big irregular cabs of sky-blue spider web material in bezels and linked, forming a necklace; to a business card-sized piece with a dark matrix in a gold two-finger ring, impractical but attention-grabbing. All from material I cherry-picked years ago in Tucson. — James Doggett, Doggett Jewelry, Kingston, NH
  • We did well with Yossi Harari and Elizabeth Locke. Pearls were also very hot! — Marc Majors, Sam L. Majors, Midland, TX
  • We are reordering yellow gold fashion jewelry with color and diamonds. We do well with Mazza and Coge Design Group. — Meg Rankin, J. Rankin Jewellers, Edmonds, WA
  • Tom Kruskal has been hot for us. — Gabi Mecherkany, Bernard Jewelers, Tewksbury, MA
  • Our bridal sales in pear shape and marquise shape diamonds were very good for May, with white gold and diamond accents still the popular choice! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Any type of jewelry with a message or jewelry with healing gemstones. — Kate Mancini, Versant Fine Jewelry, Bethelhem, PA
  • We have shifted multiple showcases to our own custom designs and they are selling wonderfully! They have started conversations and led to more custom design. — Linda McEathron, Design House, Waco, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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