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Hearts on Fire Grabs the Top Spot, and More Hot Sellers for May

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7-7.5mm high luster Akoya cultured pearl necklace by Imperial Pearl with signature 14K clasp and matching stud earrings. $1,500 (necklace), $250 (earrings), imperialpearl.com

The bridal market is great. The brides have come back to the basics with Imperial Pearl strands in traditional white and colors. Yes, pearls are back for brides. Diamond dangle earrings from Shy Creation. The groom is loving the personalized designs of Lashbrook wedding bands. Pearls, diamonds and big happy smiles. Scott Kelly, Jems Jewels & Gold, North Wales, PA

Top-Selling Jewelry Brands in June

Hearts on Fire (5), Rolex (5), Stuller (4), John Hardy (3), Les Georgettes (3), Pandora (3), Forevermark (2), Gabriel & Co. (2), Imperial Pearl (2), Lafonn (2)

* Brands mentioned by at least two of 126 Brain Squad members when asked what they would be reordering in June.

  • Alexandrite and pearls for those June birthdays seemed to be more popular than normal. We’ll be reordering some fast-selling wooden JORD watches as well. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Everything. Forevermark remains a wonderful partner, with its Tribute collection very successful. Diamond earrings are always a staple, along with more palatably priced sterling silver and diamond. — David Mazer, Marks Jewelers, Montgomeryville, PA
  • Southern Gates by Cargo Hold sold well as did custom jewelry mountings. We ended up designing a boatload of mountings for diamonds and colored stones people had lying around. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • People are coming back to buy new leather inserts for their Les Georgettes cuff bracelets! And wedding bands  – Benchmark for the boys, custom jobs for the girls. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Retro estate rings, diamond initial jewelry, diamond earrings, John Hardy, Rebecca, Alor. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • May was the month for turquoise. From big irregular cabs of sky-blue spider web material in bezels and linked, forming a necklace; to a business card-sized piece with a dark matrix in a gold two-finger ring, impractical but attention-grabbing. All from material I cherry-picked years ago in Tucson. — James Doggett, Doggett Jewelry, Kingston, NH
  • We did well with Yossi Harari and Elizabeth Locke. Pearls were also very hot! — Marc Majors, Sam L. Majors, Midland, TX
  • We are reordering yellow gold fashion jewelry with color and diamonds. We do well with Mazza and Coge Design Group. — Meg Rankin, J. Rankin Jewellers, Edmonds, WA
  • Tom Kruskal has been hot for us. — Gabi Mecherkany, Bernard Jewelers, Tewksbury, MA
  • Our bridal sales in pear shape and marquise shape diamonds were very good for May, with white gold and diamond accents still the popular choice! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Any type of jewelry with a message or jewelry with healing gemstones. — Kate Mancini, Versant Fine Jewelry, Bethelhem, PA
  • We have shifted multiple showcases to our own custom designs and they are selling wonderfully! They have started conversations and led to more custom design. — Linda McEathron, Design House, Waco, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

The Hottest Sellers of August, According to Our Brain Squad

Two companies tied for most mentions.

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We have a lot of customers that collect E.L. Designs, and August was a very good month for us with them. — Shari Altman, B&E Jewelers, Southampton, PA

Top-selling vision brands in August

Gabriel & Co. (6), Stuller (6), Pandora (4), Frederic Duclos (3), John Hardy (3), Allison Kaufman (2), Benchmark (2), Citizen (2), Hearts On Fire (2), Lafonn (2), Maple Leaf Diamonds (2), Rolex (2), Sylvie Collection (2)

* Brands mentioned by at least two of 114 Brain Squad members when asked what they would be reordering in September.

  • Lab-created diamonds got “hot” over a 10-day period; we sold seven diamonds over a carat, and six were lab-created. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL
  • Engagement rings with marquise diamond centers! — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Forevermark, Lafonn, John Hardy. — Gene Poole, Hudson-Poole Jewelers, Tuscaloosa, AL
  • I have been using Stuller‘s Showcase to sell engagement rings. It is their inventory tied to my website with a markup that I choose. I don’t get much action on it from our website, but when I show people how easy it is to use, it works. Sometimes we find something while they are in the store, and sometimes they go home and search around. — Cliff Yankovich, Chimera Design, Lowell, MI
  • Alamea always, Kovel has picked up, estate jewelry is good, and a million repairs and custom. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Three-stone engagement rings are so hot for us right now. Especially with pear-shaped side stones, most of them set in yellow gold. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • I set up my own one-of-a-kind mountings with morganite in them. They sell like crazy. I also use Stuller mountings, all in 14K rose gold. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • Yellow gold chains and earrings (under $400) from Royal Chain sold well, as well as sterling pendants/necklaces from both Frederic Duclos and Gabriel & Co. Jane Johnson, RM Johnson & Sons, Salem, VA
  • Hot sellers were Allison Kaufman diamond earrings, Allison Kaufman diamond and sapphire necklaces, and customized Allison Kaufman diamond and sapphire (pink and blue!) anniversary and bridal rings! — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Diamond engagement rings and wedding rings from Facets USA and CrownRing. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • Lots of bridal … custom wedding bands for our ladies, and the guys are really digging the new indestructible tantalum wedding bands. The guys love the fact that Benchmark rings are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • August was the month for custom-made wedding bands, to go with the custom engagement rings sold around Valentine’s Day. — James Doggett, Doggett Jewelry, Kingston, NH
  • We are reordering a lot of our diamond and color gemstone best sellers while sprinkling in new trends in pearls, sterling, and also creating some exciting new custom collections. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Sylvie Collection bridal has continued to be strong, and we have seen an increased popularity of JORD watches. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Gold did real well this month, and we will be doing a full year-old restock with one company, which we have never done before, in the five-digit range, so that will be exciting. Craig C. — Curtis, Belfast Jewelry, Belfast, ME
  • Diamond stack bands from Gabriel & Co. and Sylvie Collection, Frieda Rothman for fashion, and a variety of colored stone jewelry. — Robin Lies, Burnell’s Creative Gold, Wichita, KS

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

A National Bridal Report, Plus Which Products Were Hot In July

Small-town jewelers reported the biggest improvements in bridal sales.

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While some items come and go as far as what’s “in,” one company’s products seem to always be steady and sell … that is from Stuller. — Alex Weil, Martin’s Jewelry, Torrance, CA

Top-selling vision brands in July

Stuller (6), Rolex (5), Gabriel & Co. (3), Hearts On Fire (3), Les Georgettes (3), Benchmark (2), Breitling (2), ELLE (2), Fana (2), Forevermark (2), Lafonn (2), Olympian Diamonds (2), Ostbye (2), Quality Gold (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in August.

  • Wedding bands, wedding bands and more wedding bands! We even had a groom arrive at our store an HOUR before he was getting married. “I need to get a wedding band.” Mind you, he was with his best man, in his tux, boutonniere and all. “When are you getting married??” He laughed and said, “In an hour at Elfin Lake.” Elfin Lake is 30 minutes away. But we did it! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Custom diamond rings are still this jeweler’s best friend 🙂 — Laura Sipe, JC Sipe, Indianapolis, IN
  • Loose diamonds, especially big diamonds this month (2-carat plus). Custom and Fana Bridal were the preferred mountings. Luvente fashion remains a best-seller. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We recently launched a line of bullet jewelry featuring precious gemstones. What started as a small line at our store has now expanded into its own entity of sorts being sold in four states! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Stuller still supplies the important bits for my custom work. Pearls remain popular, while chunky sterling has shown a resurgence. — James Doggett, Doggett Jewelry, Kingston, NH
  • Alexis Bittar and Kendra Scott have been so fun to play with our customers and show them how to stack and create their own look. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
    All things diamond. The usual engagement and bridal but also diamond stackables, studs, tennis bracelets and pendants. — Chad Elliott Coogan, Gems Of La Costa, Carlsbad, CA
  • White gold diamond hoops in all carat weights, colored stone rings in the $1,000-1,500 range, as well as in the under $500 range. It was a big month for women’s self-purchases. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Rolex continues to be strong, along with Tag Heuer. We also had a good month with Ippolita and Gabriel & Co. Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
    Necklaces and bracelets from German designer Bernd Wolf were very popular. Estate, custom and repairs were the majority of our business this month. — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • Custom bridal designs using lab-grown diamonds were huge. And engraved solitaires are making a big comeback. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Our custom jewelry has exploded! We are redesigning while also creating new and unique rings and pendants! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Our own “Michi” line designed in house by Diane Berube-Catanzaro. More incredibly cool pieces are being designed right now by Diane for our fall season. — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Omega and Breitling watches were moving pretty good and we actually had a nice month in bridal. We also sold some nice designer pieces as well. — Marc Majors, Sam L. Majors, Midland, TX
  • We are still re-ordering sterling jewelry that we picked up in Tucson last February. Silver does very well for us, including Rembrandt Charms. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • We sold nothing out of our showcases! It was all custom and BIG repairs. I guess that means we are ordering more solder and stock! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Ostbye silver Diamond Diva rings and Ostbye Shimmering Diamonds necklaces; Stuller Ever & Ever engagement rings and remounts with Stuller Studio and CounterSketch. — Jill Keith, Enchanted Jewelry, Danielson, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

What Were the Hottest Jewelry Brands for June? Here’s What Our Brain Squad Says

Stuller, Allison-Kaufman and Gabriel & Co. led the way.

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Royal Chain is single-handedly creating an interest in men’s jewelry, a category that’s been dead since Saturday Night Fever. — Frank Intorcia, Frank Anson Jewelers, Staten Island, NY

Top-selling vision brands in June

Stuller (7), Allison-Kaufman (5), Gabriel & Co. (5), Rolex (4), Breitling (3), Lafonn (3), Pandora (3), ArtCarved (2), ASHI (2), Carla (2), Hamilton (2), Hearts On Fire (2), Lashbrook (2), Les Georgettes (2), Maple Leaf Diamonds (2), Sylvie Collection (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in July.

  • Thumb rings and toe rings. It’s summer! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Lab-grown diamonds seem to be getting hotter and hotter. A very easy sale if you know how to sell them. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Custom design is definitely up, actually way up. The reverse is true of mid-priced items. — Bob Fisher, R.C. Fisher, Hendersonville, NC
  • We are selling and seeing a great demand for gold chains and earrings. Also we sold a lot of pearls for the June birthstone. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Anything from Allison-Kaufman; ArtCarved engagement rings. — Jim Wolf, James Wolf Jewelers, Mason, OH
  • Arizona turquoise is hot. — Stephenie Bjorkman, Sami Fine Jewelry, Fountain Hills, AZ
  • We had a nice month with timepieces. Breitling and Omega seemed to be on the radar for several folks. We also had a nice month with Konstantino and sold some beautiful pieces from Yossi Harari. — Marc Majors, Sam L. Majors, Midland, TX
  • Hearts on Fire was strong for us this month, along with engagement rings in general. We also had a good month with John Hardy and some movement with generic color. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Stuller’s Red Box Diamonds … we sold 7 in one month. We have educated our team to talk about the upgrade options and insurance. Makes the program a big win! — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Rolex and Hamilton timepieces … both huge for graduations and Father’s Day! — Rhonda Neary, Diamond Design, St. John’s, NL
  • We started manufacturing our own line tailored to our loyal Texas market and we cannot keep the items in stock. They are flying out of our cases! Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Custom engagement rings with lab-grown diamonds continue to be hot, as well as custom shadow bands and men’s rings. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Three-stone engagement rings are super-popular now, and yellow gold is still gaining in popularity with our customers. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Diamond wedding bands from First Image Design were all we could have asked for. The price and excellent quality provided a great June for all of our staff. They were quick and easy to work with on a few customer orders as well. It was nice to see a manufacturer that had stock available for a quick shipment. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • It seems the classic diamond tennis bracelet is making a bit of a comeback. Good to see. It was always a nice item. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Stuller wedding bands were hot, then again they make it so easy to fill late orders. Diamond earrings were popular with the anniversary crowd in the 0.75 ct. to 1.25 ct. size per ear. — James Doggett, Doggett Jewelry, Kingston, NH
  • Estate jewelry and lab-grown diamonds (Alpha by Gemsone) have been huge for us lately. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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