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Hearts On Fire Names Jacqueline Raffi Vice President, Sales, North America

Plus, Hearts On Fire announces the additions of three new territory managers.




Jacqueline Raffi | Allyson Noble | Kristina Fadely | Kris Malmberg
Jacqueline Raffi | Allyson Noble | Kristina Fadely | Kris Malmberg

(PRESS RELEASE) BOSTON, MA — Hearts On Fire announces the promotion of Jacqueline Raffi to vice president, sales, North America. She will oversee the North American sales function for both the Hearts On Fire and Memoire brands.

Raffi, most recently, held the title of senior director, sales, North America and has been instrumental in driving growth throughout the independent network while positioning Hearts On Fire as the premiere diamond jewelry brand and Memoire for the best value in diamond essentials. As an industry veteran, and with 15+ years in the Hearts On Fire organization, she has delivered first-class customer service and support to the independent channel. She will continue to work directly with retail partners driving them to new heights, while adding focus to expanding the Hearts On Fire presence nationally.

“Hearts On Fire is truly set up for great success with Jackie at the helm. With her tremendous knowledge of our distribution channel, her dedication to the organization, and commitment to her team – she is an excellent sales leader”, says Rebecca Foerster, president, Hearts On Fire North America.

Additionally, Hearts On Fire announces the additions of three new Territory Managers – Allyson Noble, Kristina Fadely and Kris Malmberg.

Noble, most recently with Swarovski, will manage the West Coast territory and is based in California.

Fadely, with an extensive luxury background, joined us most recently from Officina Bernardi. She is based out of Florida and will manage the Southeast territory.


Malmberg, with a deep knowledge of Jewelry came from Frederick Goldman. He is based in Illinois and will be supporting the Midwest territory.

“Our main priority is supporting our retail partners and assisting them in driving their businesses forward. With the additions of Allyson, Kristina and Kris, we are expanding our current sales team to continue doing just that. This is only the beginning and I look forward to the success this team will accomplish together,” continues Foerster.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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