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Hearts On Fire Names ‘Retailer of the Year’ Winners




The winners provide “an unforgettable brand experience.”

Hearts On Fire has named James & Sons, which has locations in Chicago and Orland Park, IL and Schereville, IN, as its 2016 Global Retailer of the Year.

Other winners in the brand’s 2016 Retailer of the Year awards program for independent retail partners:

  • Rookie of the Year – The Diamond Galleria, Evansville, IN
  • Bridal Retailer of the Year – Wedding Ring Shop, Honolulu, HI
  • Increased Sell-Through Retailer of the Year – Koser Jewelers, Mount Joy, PA
  • Brand Advocate Retailer of the Year – MG Joyeros, Panama City, Panama

The 2016 honors were given to retail partners “who best aligned themselves with Hearts On Fire’s specific business goals,” according to a press release.

“All of these teams are recognized for dedication to growing their Hearts On Fire business, providing an unforgettable brand experience, maximizing marketing initiatives and in store environments, and most importantly, an immersion into the Hearts On Fire culture of exceptional training and brand values designed to drive sell through at the counter,” the release stated.

James & Sons, led by owners Jim and John Sunderland, was praised for having increased inventory, exceptional brand training for staff, a creative marketing plan and robust trunk shows. The jeweler also installed new Hearts on Fire brand boutiques in all of its store environments.

Hearts On Fire retailers have more than 750 locations in 32 countries.


“2016 was a year of laser focus for Hearts On Fire, as we took huge strides in building the brand and continuing to strengthen our independent retail partnerships,” said Caryl Capeci, president of Hearts On Fire. “Our primary objective and the foundation of our programs was to drive sell through success at retail and support our partners to achieve a ROI above industry standards.

“As a result, our brand is stronger than ever, and we are positioned for huge momentum as we head into the New Year. We sincerely thank our partners worldwide, and hope that they are all as excited as we are to see what comes next during this exciting time.”



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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