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David Squires

Helping Hands

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Are you getting the service you deserve?

HEY, IT AIN’T EASY BEING YOU. And we’re always on the lookout for ways to make your life easier. 

This month’s lead story, ?A Helping Hand?, is a good example of that. In it, we look around the industry to find vendors and suppliers who are doing business the right way ? seeing themselves as true partners in their retail customers’ businesses and always seeking innovative ways to help them sell. The stories presented in this feature prove that the supplier who truly wants your business to succeed is a very valuable ally.  

For the last several years, we’ve been preaching to you about how to ?wow!? your customers (with the help of books with titles like Hug Your Customers, Raving Fans, Knock-Your-Socks-Off-Service, and more). Now the roles are reversed ? you’re the customer, and it’s time to make sure you’re getting the treatment you deserve. (Hopefully, your suppliers have been reading some of these same books!)  

For any manufacturers auditing Instore and looking to serve your customers better, this article is a great place to start. Remember, the same way jewelers will make more sales, and earn longer-term loyalty, by wow!-ing customers, you’ll do better ? not to mention, have more fun doing it ? by taking the same approach. Enjoy the mag! 

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
([[email protected]][email protected]’>Click here) 

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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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