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Helping Hands

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Are you getting the service you deserve?

HEY, IT AIN’T EASY BEING YOU. And we’re always on the lookout for ways to make your life easier. 

This month’s lead story, ?A Helping Hand?, is a good example of that. In it, we look around the industry to find vendors and suppliers who are doing business the right way ? seeing themselves as true partners in their retail customers’ businesses and always seeking innovative ways to help them sell. The stories presented in this feature prove that the supplier who truly wants your business to succeed is a very valuable ally.  

For the last several years, we’ve been preaching to you about how to ?wow!? your customers (with the help of books with titles like Hug Your Customers, Raving Fans, Knock-Your-Socks-Off-Service, and more). Now the roles are reversed ? you’re the customer, and it’s time to make sure you’re getting the treatment you deserve. (Hopefully, your suppliers have been reading some of these same books!)  

For any manufacturers auditing Instore and looking to serve your customers better, this article is a great place to start. Remember, the same way jewelers will make more sales, and earn longer-term loyalty, by wow!-ing customers, you’ll do better ? not to mention, have more fun doing it ? by taking the same approach. Enjoy the mag! 

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
([[email protected]][email protected]’>Click here) 

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Helping Hands

Published

on

Are you getting the service you deserve?

HEY, IT AIN’T EASY BEING YOU. And we’re always on the lookout for ways to make your life easier. 

This month’s lead story, ?A Helping Hand?, is a good example of that. In it, we look around the industry to find vendors and suppliers who are doing business the right way ? seeing themselves as true partners in their retail customers’ businesses and always seeking innovative ways to help them sell. The stories presented in this feature prove that the supplier who truly wants your business to succeed is a very valuable ally.  

For the last several years, we’ve been preaching to you about how to ?wow!? your customers (with the help of books with titles like Hug Your Customers, Raving Fans, Knock-Your-Socks-Off-Service, and more). Now the roles are reversed ? you’re the customer, and it’s time to make sure you’re getting the treatment you deserve. (Hopefully, your suppliers have been reading some of these same books!)  

For any manufacturers auditing Instore and looking to serve your customers better, this article is a great place to start. Remember, the same way jewelers will make more sales, and earn longer-term loyalty, by wow!-ing customers, you’ll do better ? not to mention, have more fun doing it ? by taking the same approach. Enjoy the mag! 

Advertisement

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
([[email protected]][email protected]’>Click here) 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular