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Helping Hands

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Are you getting the service you deserve?

HEY, IT AIN’T EASY BEING YOU. And we’re always on the lookout for ways to make your life easier. 

This month’s lead story, ?A Helping Hand?, is a good example of that. In it, we look around the industry to find vendors and suppliers who are doing business the right way ? seeing themselves as true partners in their retail customers’ businesses and always seeking innovative ways to help them sell. The stories presented in this feature prove that the supplier who truly wants your business to succeed is a very valuable ally.  

For the last several years, we’ve been preaching to you about how to ?wow!? your customers (with the help of books with titles like Hug Your Customers, Raving Fans, Knock-Your-Socks-Off-Service, and more). Now the roles are reversed ? you’re the customer, and it’s time to make sure you’re getting the treatment you deserve. (Hopefully, your suppliers have been reading some of these same books!)  

For any manufacturers auditing Instore and looking to serve your customers better, this article is a great place to start. Remember, the same way jewelers will make more sales, and earn longer-term loyalty, by wow!-ing customers, you’ll do better ? not to mention, have more fun doing it ? by taking the same approach. Enjoy the mag! 

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
([[email protected]][email protected]’>Click here) 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Helping Hands

Published

on

Are you getting the service you deserve?

HEY, IT AIN’T EASY BEING YOU. And we’re always on the lookout for ways to make your life easier. 

This month’s lead story, ?A Helping Hand?, is a good example of that. In it, we look around the industry to find vendors and suppliers who are doing business the right way ? seeing themselves as true partners in their retail customers’ businesses and always seeking innovative ways to help them sell. The stories presented in this feature prove that the supplier who truly wants your business to succeed is a very valuable ally.  

For the last several years, we’ve been preaching to you about how to ?wow!? your customers (with the help of books with titles like Hug Your Customers, Raving Fans, Knock-Your-Socks-Off-Service, and more). Now the roles are reversed ? you’re the customer, and it’s time to make sure you’re getting the treatment you deserve. (Hopefully, your suppliers have been reading some of these same books!)  

For any manufacturers auditing Instore and looking to serve your customers better, this article is a great place to start. Remember, the same way jewelers will make more sales, and earn longer-term loyalty, by wow!-ing customers, you’ll do better ? not to mention, have more fun doing it ? by taking the same approach. Enjoy the mag! 

Advertisement

Wishing you the very best business …
David Squires 
Executive Editor and Associate Publisher 
([[email protected]][email protected]’>Click here) 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular