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Helzberg Diamonds Offers Bachelor Free Ring If He Proposes in 48 Hours





(Press Release)
KANSAS CITY, MO — Once a couple is engaged, the first questions family and friends ask include, “May I see your ring?” and “How did he propose?” With Valentine’s Day on the horizon, the pressure is on for future grooms to think of the most unique idea for “popping the question.” No pressure, right? But let’s face it: proposing is high pressure, and grooms have to get it right from selecting the perfect ring to the actual proposal event.

As one example of Helzberg Diamonds’ mission to help grooms with their special proposals, the company recently offered a lucky bachelor to create a proposal of a lifetime, with one catch. Helzberg would provide the ring for free, but he had to propose within 48 hours. The #WeProposeYouPropose video series ( tells the story of bachelor Kyle from the moment he is asked if he’s willing to propose, to deciding how he’ll pop the question, to getting down on one knee and all the suspense in-between. Consumers can go behind the scenes and follow Kyle’s proposal with the hashtag #WeProposeYouPropose.

“Our lucky bachelor thought he was in a documentary about ring shopping,” says Beryl Raff, chairman and CEO of Helzberg Diamonds. “Little did he realize his trip to Helzberg would put his special proposal into high gear. Consumers can watch how our couple’s love story unfolds, plus future grooms can get tips about how to create their own special proposal moment.”

By visiting, future grooms can sign up for exclusive offers and updates from Helzberg Diamonds. And for those who need proposal tips right away, grooms can go to and/or download Helzberg’s Proposal Pro mobile app containing a complete guide to popping the question.

Tips for a One-of-a-Kind Proposal Experience:


“Once a future bride puts on the ring, she’ll want to show it off. Grooms have to make sure the ring doesn’t fall off. If family or friends don’t know her ring size, grooms can secretly ‘borrow’ a ring from her and quickly size it by placing it on the Helzberg’s Proposal Pro mobile app,” Raff continued. and its mobile app educate future grooms on ring styles, the four “C’s” of diamond selection (color, cut, clarity and carat weight) and metal types. The company also provides a proposal checklist to ensure grooms have all their bases covered, including asking the parents.

Helzberg’s lucky groom was provided a proposal/wedding event planner that suggested ideas for his perfect proposal. Nellie Sparkman, owner and creative director of Events by Nellie, shares six valuable proposal tips:

  1. Ask for her parent(s) blessing. This is one of the most important decisions in their daughter’s life, so it’s equally important to have the parent(s) blessing.
  2. Do your homework. A proposal planner is a great idea for those who need help to coordinate all the details. If you don’t have a planner, check out your future bride’s Pinterest page. Chances are likely she will have pinned her favorite ring styles, flowers and other wedding ideas.
  3. Make the proposal as unique as your love story itself. Whether it is a romantic dinner at your first date location, at the end of an adventurous bike ride or in the middle of your alma mater’s football game, the proposal should hold special meaning for both people. Consider incorporating her favorite flowers, a special song, and include people in your lives that support you both.
  4. Keep it simple. You should speak from the heart and tell her why she is loved and when you knew she was the one. When it feels natural, get down on one knee and “pop the question."
  5. Think of her. How will she want to remember this moment? Find a way to make sure she is looking and feeling her best. She will want to look “proposal ready!”
  6. Capture the moment. Getting engaged is one of the most exciting times in a couple’s life. Document the moment by hiring a professional photographer or videographer to ensure you are getting the best images that will last a lifetime.

If you have a unique love story, you can share it with Helzberg using the #WeProposeYouPropose hashtag.

For more information about Helzberg Diamonds, consumers may visit



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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