Connect with us


Helzberg Rolls Out ‘Ring Before the Ring’



Helzberg Rolls Out ‘Ring Before the Ring’

It sells for $50.

KANSAS CITY, MO — Helzberg Diamonds is rolling out a new product for people who want to get engaged, but aren’t sure they can pick out a ring their partner will like.

It’s called the “Will You?” Ring, and it sells for $50.

Helzberg Rolls Out ‘Ring Before the Ring’

Helzberg Diamonds Introduces The “Will You?” Ring (PRNewsfoto/Helzberg Diamonds)

“He wants to be the hero with the perfect ring that she’ll love for a lifetime and he has no worse fear than thinking he may disappoint her by picking the wrong one,” said Beryl Raff, chairwoman and CEO of Helzberg Diamonds. “The ‘Will You?’ Ring is a ring before ‘the’ ring. A ring he can confidently propose with knowing they’ll be able to shop together for the ring they’ll both love.”

According to a recent survey of young adults, nearly three-quarters of men (73 percent) and two-thirds of women (63 percent) in relationships think marriage proposals should be a surprise, Helzberg said in a press release. However, both men and women are stressed when it comes to selecting the engagement ring – 62 percent of men in relationships say the hardest part of a proposal would be picking out the ring, and half of women say the hardest part would be letting him know what style of ring they want.

The “Will You?” Ring offers a solution without sacrificing the moment, especially because, according to the same survey, nearly half of women in relationships say the engagement ring doesn’t need to be present at the proposal. The Engagement Attitudes Survey was conducted in late May on behalf of Helzberg.


Additional findings from the Engagement Attitudes Survey:

  • Nearly half (47 percent) of men think modern proposals should reflect the kind of egalitarian relationships people want today.
  • Only one-third (37 percent) of women in a relationship said a traditional engagement was important for them.
  • More than half (55 percent) of men said it is important to have their partner be involved in the process of picking out an engagement ring.
  • Of all respondents, 41 percent agree that couples should pick the engagement ring together.

“The old rules of engagement simply don’t resonate with many of today’s couples, who are seeking ways to create new traditions that celebrate their love and bring them closer together,” Raff said. “The ‘Will You?’ Ring helps merge the beloved traditions of a romantic surprise proposal with a desire for joint decision-making.”

The “Will You?” Ring is available in a traditional presentation box that opens to reveal the words, “The first of many things we’ll do together.” Nestled inside is a band with the inscription, “This is a ring, not the ring.” There is also a small pamphlet that says, “I love you more than I trust myself to pick something you’re going to wear on your hand. Every day. For eternity.” Inside, it shares suggestions for presenting the ring, such as, “You’re the one. But this ring isn’t. Let’s pick one out together.”

The “Will You?” Ring is now available for $50 at and in Helzberg stores across the country. Couples who buy The “Will You?” Ring and return to Helzberg Diamonds to choose their engagement ring together will receive a $200 discount off rings priced between $999-$1,998, and a $400 discount off rings priced at more than $1,999.



Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular