Connect with us


Helzberg Rolls Out ‘Ring Before the Ring’



It sells for $50.

KANSAS CITY, MO — Helzberg Diamonds is rolling out a new product for people who want to get engaged, but aren’t sure they can pick out a ring their partner will like.

It’s called the “Will You?” Ring, and it sells for $50.

Helzberg Diamonds Introduces The “Will You?” Ring (PRNewsfoto/Helzberg Diamonds)

“He wants to be the hero with the perfect ring that she’ll love for a lifetime and he has no worse fear than thinking he may disappoint her by picking the wrong one,” said Beryl Raff, chairwoman and CEO of Helzberg Diamonds. “The ‘Will You?’ Ring is a ring before ‘the’ ring. A ring he can confidently propose with knowing they’ll be able to shop together for the ring they’ll both love.”

According to a recent survey of young adults, nearly three-quarters of men (73 percent) and two-thirds of women (63 percent) in relationships think marriage proposals should be a surprise, Helzberg said in a press release. However, both men and women are stressed when it comes to selecting the engagement ring – 62 percent of men in relationships say the hardest part of a proposal would be picking out the ring, and half of women say the hardest part would be letting him know what style of ring they want.

The “Will You?” Ring offers a solution without sacrificing the moment, especially because, according to the same survey, nearly half of women in relationships say the engagement ring doesn’t need to be present at the proposal. The Engagement Attitudes Survey was conducted in late May on behalf of Helzberg.


Additional findings from the Engagement Attitudes Survey:

  • Nearly half (47 percent) of men think modern proposals should reflect the kind of egalitarian relationships people want today.
  • Only one-third (37 percent) of women in a relationship said a traditional engagement was important for them.
  • More than half (55 percent) of men said it is important to have their partner be involved in the process of picking out an engagement ring.
  • Of all respondents, 41 percent agree that couples should pick the engagement ring together.

“The old rules of engagement simply don’t resonate with many of today’s couples, who are seeking ways to create new traditions that celebrate their love and bring them closer together,” Raff said. “The ‘Will You?’ Ring helps merge the beloved traditions of a romantic surprise proposal with a desire for joint decision-making.”

The “Will You?” Ring is available in a traditional presentation box that opens to reveal the words, “The first of many things we’ll do together.” Nestled inside is a band with the inscription, “This is a ring, not the ring.” There is also a small pamphlet that says, “I love you more than I trust myself to pick something you’re going to wear on your hand. Every day. For eternity.” Inside, it shares suggestions for presenting the ring, such as, “You’re the one. But this ring isn’t. Let’s pick one out together.”

The “Will You?” Ring is now available for $50 at and in Helzberg stores across the country. Couples who buy The “Will You?” Ring and return to Helzberg Diamonds to choose their engagement ring together will receive a $200 discount off rings priced between $999-$1,998, and a $400 discount off rings priced at more than $1,999.

Continue Reading


Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular