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For the Boys

Because jewelry is an equal-opportunity luxury.

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DO YOU HAVE the products on hand to tempt a jewel-curious man who wanders into your store? You know the type: He’s admired The Rock’s chains or Harry Styles’ pearls, but he hasn’t had the courage or opportunity to take the jewel plunge himself. Encourage tentative Tims and nervous Nelsons to browse at their leisure and handle or try on anything that intrigues them. Once that inner desire has been ignited, it just takes the right piece at the right moment to spur a purchase.

Jewelry by Samuel B. includes Dragon cufflinks in sterling silver, $329; Kashmir sterling silver and onyx ring, $239; Berang sterling silver criss-cross and twisted rope design cross ring, $229; Maha sterling silver and 18K gold imperial men’s cross ring, $779; and Keram pen in sterling silver with Bali swirl design and black spinel endcap, $629. Call (516) 466-1826 or visit wholesale.samuelb.com for more information.

Dapper Delights

Every one of these pieces is an outfit-making secret weapon. The sight of one of these peeping out from a sleeve or a collar is proof that you’re in the presence of a genuinely dashing dude. From the luxury of a pendant made from a rare antiquity to the elegant touch of sleek sterling silver cufflinks, these chic styles will call to the customer who isn’t afraid to dial things up a notch.

Gurhan 24K yellow gold pendant necklace

Gurhan

24K yellow gold pendant necklace with silver antique coin.

$14,800

[email protected], gurhan.com

INOX Men’s Jewelry Stainless steel pendant necklace

INOX Men’s Jewelry

Stainless steel pendant necklace with meteorite.

$270

(203) 803-1481, inox-us.com

Florin Arte Jewelry Pendant necklace

Florin Arte Jewelry

Pendant necklace in 14K yellow gold over sterling silver.

$299

(813) 748-6729, florinarte.com

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Bellarri 14K yellow gold cufflinks

Bellarri

14K yellow gold cufflinks with rhodolite (10.30 TCW) and diamonds (0.01 TCW).

$5,920

(800) 255-0192, bellarri.com

Moritz Glik 18K yellow gold and blackened silver necklace

Moritz Glik

18K yellow gold and blackened silver necklace with black diamond (10.46 TCW), white diamond (0.26 TCW), and sapphire (0.28 TCW) enclosed in sapphire shaker.

$24,800

(212) 679-0948, moritzglik.com

Mission Atelier Sterling silver cufflinks with enamel.

Mission Atelier

Sterling silver cufflinks with enamel.

$450

(917) 796-0547, missionatelier.com

Italgem Steel Blue ion-plated steel bracelet

Italgem Steel

Blue ion-plated steel bracelet with 18K yellow gold accents.

$299

(514) 388-5777, italgemsteel.com

Nouvel Heritage 18K white gold bangle with diamonds.

Nouvel Heritage

18K white gold bangle with diamonds.

$4,600

(646) 681-7151

nouvelheritage.com

Luis Morais 14K yellow gold bracelet with diamond.

Luis Morais

14K yellow gold bracelet with diamond.

$9,640

[email protected], luismorais.com

Rings for Kings

Any one of these rings would make the perfect gateway jewel for a gentleman who’s considering expanding his personal accessory wardrobe. Unobtrusive but satisfyingly visible, rings are low effort, high reward, and lots of fun. These babies bring rich texture, bold silhouettes and touches of sparkle to keep things interesting without feeling overly froufrou.

Heavenly Vices 18K yellow gold ring.

Heavenly Vices

18K yellow gold ring.

$4,000

[email protected], heavenlyvices.com

Alicia Hannah Naomi 9K yellow gold ring with black diamonds.

Alicia Hannah Naomi

9K yellow gold ring with black diamonds.

$1,571

[email protected], aliciahannahnaomi.com

Christian Bauer Platinum ring with diamond

Christian Bauer

Platinum ring with diamond (0.18 TCW).

$3,258

[email protected], christianbauer.us

Gabriel & Co. 14K white and rose gold ring.

Gabriel & Co.

14K white and rose gold ring.

$1,900

(212) 519-1400, gabrielny.com

Samuel B. Sterling silver ring.

Samuel B.

Sterling silver ring.

$239

(516) 466-1826, samuelb.com

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ZEGHANI 14K white gold ring

ZEGHANI

14K white gold ring with black diamonds (5.32 TCW).

$5,720

(818) 500-8595, zeghani.com

Metal Atelier Sterling silver ring

Metal Atelier

Sterling silver ring with 23K yellow gold foil.

$320

[email protected], metalatelier.com

Le Vian 14K yellow gold ring with diamonds

Le Vian

14K yellow gold ring with diamonds (0.98 TCW).

$4,448

(516) 466-7200, levian.com

Effy Jewelry Sterling silver and 14K yellow gold ring with malachite.

Effy Jewelry

Sterling silver and 14K yellow gold ring with malachite.

$490

(877) ASK-EFFY, effyjewelry.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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