Megan Crabtree

Here Are 5 Ways to Increase Foot Traffic to Your Jewelry Store

They all involve going the extra mile for your customers — but in very specific ways.

Published

2 weeks ago

March 12, 2025

Megan Crabtree Instore March 2025 Issue

INCREASING FOOT TRAFFIC to your store requires creativity, a personal touch, and a commitment to providing a memorable customer experience. Here are five proven strategies to bring more customers through your doors and keep them coming back.

Host Exclusive In-Store Events

Generate excitement and attract customers by hosting unique, engaging events at your store. For example, a “Design Your Dream Ring” workshop allows attendees to collaborate with your in-house jeweler to create custom pieces, making the experience both personal and memorable.

You can also feature trunk shows with local designers or host VIP nights offering complimentary consultations with a jewelry stylist. Enhance the appeal by including perks like free jewelry cleaning or appraisals during these events, adding extra value for attendees.

Don’t forget to document the occasion on social media. Share photos and videos of the process and spotlight before-and-after transformations of redesigned jewelry to motivate your online audience to attend your next event.

Offer Seasonal Promotions & Limited-Time Offers

Take advantage of peak shopping seasons with themed promotions like a “Holiday Sparkle Sale” or “Engagement Season Specials.” Offer incentives such as a free gift with purchase, necklace, or earrings with a minimum spend or discounts exclusively for in-store purchases.

Encourage customers to book appointments by offering rewards like $100 off for scheduling in advance. This approach not only attracts serious buyers but also allows your team to prepare for each visit by understanding customer preferences and ensuring the right inventory is on hand.

Collaborate With Local Businesses

Partnering with nearby businesses can expand your reach and attract new customers. For example, collaborate with bridal boutiques, florists, or spas to offer cross-promotional packages. You could provide discounts for their customers who shop at your store or set up a booth at bridal events to offer on-the-spot jewelry cleaning services.

Additionally, co-hosting events like “Wine & Shine,” which pairs wine tastings with exclusive jewelry showcases, can provide a relaxed yet elegant shopping experience. These partnerships can help you connect with like-minded customers who are likely to appreciate your offerings and visit your store.

Create Interactive Displays & Social Media Tie-Ins

Interactive displays make your store more engaging and drive foot traffic. A creative and visually appealing setup such as a selfie station featuring stunning jewelry displays encourages customers to linger longer and explore your store. Pair this with a social media tie-in by prompting visitors to snap photos and post them using a branded hashtag. To increase participation, offer an incentive, such as a chance to win a gift card or a piece of jewelry.

Interactive displays and social media campaigns also give customers a reason to visit your physical location, as they can’t experience these elements online. By offering something unique and Instagram-worthy, you create an environment that blends shopping with entertainment, giving customers a memorable experience that encourages repeat visits.

Implement Customer Loyalty & Referral Programs

Build a strong customer base by rewarding loyalty and encouraging referrals. Create a program where customers earn points for each in-store visit or purchase, which can be redeemed for discounts or exclusive rewards. To boost referrals, offer incentives like discounts or small gifts for both the referrer and the referred customer. Happy customers are often your best advocates and can help drive sustainable growth for your business.

Every interaction with your customers is an opportunity to create meaningful connections. Focus on providing experiences that go beyond the transaction, ones that make people excited to visit, engage, and share their stories.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."