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Editor's Note

Here Are Just a Few Reasons Why You Should Register to Attend The INSTORE Show Today

You’ll have unparalleled opportunities to learn, buy and connect.



Here Are Just a Few Reasons Why You Should Register to Attend The INSTORE Show Today

WE’RE LESS THAN six months away from our inaugural edition of The INSTORE Show, and here’s why you should put the magazine down and register right this minute.

First, August is perfect timing to stock up ahead of the holidays (plus, with temps in the low 80s, there’s no better time to visit the Chicago area).

And for our exhibitor list, we’ve prioritized the companies you see regularly on our “Hot Sellers” list and elsewhere in the magazine.

Second, the educational offerings are absolutely dynamic. You’ll think you’ve stepped straight into the pages of our magazine, learning best practices from your fellow retailers and gaining new insights from the best minds in the business. In addition to Cram Day, our pre-show conference, we’ll offer the Brain Trust Workshop: a full day of intensive consultation presented by INSTORE contributors Megan Crabtree, Jimmy DeGroot, Kate Peterson and Sherry Smith, in which you’ll work alongside retailers with similar business models. (This workshop is limited to 64 participants, so if you’re interested, you will need to register ASAP.)


Lastly, we want to connect you with other INSTORE readers, and we’ll do it with a Saturday happy hour gathering, the Play It Cool Party on Sunday evening, and an updated version of the Bench Pressure Challenge.

If you’re located in the Midwest, there’s no reason to attend any other trade show, and if you’re not, there are a million reasons to put this one at the top of your “must attend” list. Hope to see you there!

Now Introducing The INSTORE Show, Coming to the Chicago Area in 2023!

Trace Shelton

Editor-in-Chief, INSTORE
[email protected]

Five Smart Tips You’ll Find in This Issue

  • Focus your marketing on price-point gifting during prom season. (Manager’s To-Do, p. 28)
  • Feature your store’s tagline on custom tote bags you can give to clients. (The Big Story, p. 36)
  • Use QR codes in your showcases to give clients more information on the jewelry designer or manufacturer. (The Big Story, p. 36)
  • Install an electric car charger to encourage repeat visitors who will stay a while in your store. (Brainstorm, p. 64)
  • Replace annual reviews with continuous feedback to help motivate and engage employees. (Sherry Smith, p. 60)

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].



Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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