Customer Types

Here Are the Jewels for That Client Who Loves Flowers

Her preferred style is always in bloom.

Published

8 years ago

July 16, 2018

Beth Bernstein Instore August 2018 Issue

THE FLOWER GIRL loves botanicals, whether real or crafted from precious metals and gemstones. She desires florals that are feminine yet bold rather than delicate. The Flower Girl crushes on the language of flowers (and their meanings) and wears everything from perennials to more organic florals that sprout in the woods and the fantasy versions that can be found while traipsing through the forest.

1. Collette Jewelry

The Flower Girl is a fan of roses, which symbolize love and passion. She also desires more than one type of earring—longer with swing and movement as well as this single climber, which winds up the lobe with blossoms, leaves and stems.

Rainbow sapphire rose ear climber in 18K gold.

$11,630

collettejewelry.com

2. Aida Bergsen

The Flower Girl is anything but shy when it comes to wearing her botanicals as jewels. This ring’s intricate detail and three-dimensional quality is a true statement with its large rectangular amethyst stone and its garden growing and surrounding it.

Set in high karat gold and oxidized sterling silver with amethyst center stone, flower and insect motifs and accent gemstones.

Price on request

aidabergsen.com

3. Lene Vibe

The ultimate in wearable fantasy, The Flower Girl chooses these earrings for their longer length, movement and natural fancy rough diamonds mixed with sapphires for a subtle pop of sparkle around the face.

18K gold, sapphire and rough diamond earrings.

$5,600

lenevibe.dk

4. Page Sargisson

Brooches are part of The Flower Girl’s jewelry wardrobe. She opts for more simplified, abstract versions of florals in a combination of pretty colors to wear in multiple ways and to complement the more stylized looks she has selected for her fingers and lobes.

18K multi-sapphire brooch.

$7,700

pagesargisson.com

Beth Bernstein

Beth Bernstein is a jewelry historian, journalist, and one-time jewelry designer. She is the author of six jewelry books and has contributed to many trade and consumer print and online magazines. She previously held the position of senior editor for INSTORE magazine from 2008-2013. She lectures, runs and participates in seminars and educational events. Throughout the 1990s, Beth designed a jewelry collection under the brand name Bethany B, which sold to over 250 stores throughout the USA and abroad.

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