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Here’s a Way to Combat Online Diamond Sales

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Published

7 years ago

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E-commerce has important downsides.

Brick-and-mortar jewelry retailers often wonder how to respond to the growing presence of online diamond retailers.

In the video below, Aleah Arundale offers one approach to try.

The main idea is to point out that ordering something as valuable as a diamond online brings quite a few risks. Buying from a trusted local jeweler, on the other hand, is a much safer endeavor.

Take a look:

ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Tips and How-To

Here’s a Way to Combat Online Diamond Sales

mm

Published

7 years ago

on

E-commerce has important downsides.

Brick-and-mortar jewelry retailers often wonder how to respond to the growing presence of online diamond retailers.

In the video below, Aleah Arundale offers one approach to try.

The main idea is to point out that ordering something as valuable as a diamond online brings quite a few risks. Buying from a trusted local jeweler, on the other hand, is a much safer endeavor.

Take a look:

ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular