Connect with us

Here’s How Many Jewelers Keep a Gun in Their Store

mm

Published

on

The trend is worrisome, says one expert.

2017
 

50%

 
2007
 

37%

 

One of the more surprising finds in our recent Big Survey was the rise in gun ownership by jewelry-store owners in the last 10 years.

In 2007, when we conducted our first such survey, one in three jewelers kept a firearm in the store. This year, the rate had risen to 50 percent. Jewelers in the South were the most likely to be armed, with the ownership rate there topping 65 percent. Leaving aside our Canadian cousins (zero ownership), the jewelers least likely to be armed were in the Northeast (39 percent).

John Kennedy, president of the Jewelers’ Security Alliance, viewed the rise in gun ownership with concern, noting that since 1996 there have been 118 jewelers killed during robberies, and almost every one of them tried to pull a gun or resist in some way.

Advertisement

“It almost never happens that a jeweler who doesn’t resist suffers a fatal injury, while jewelers who resist with a gun or by other means almost always lose the struggle,” he said.

“Armed robbers go into stores ready to use their weapons if they have to, while jewelers can only be in a defensive position, having to react second. Unfortunately, the jeweler almost always loses, or causes an innocent person to be shot or hurt, either an employee, customer, passer-by or police responder. Don’t resist, rely on your insurance coverage, and stay alive.”

Gun-ownership was among a number of security-related issues we touched on during the Big Survey. Others included the threats perceived as most likely to hurt a jewelry business, the “tells” that get alarm bells ringing in jewelers’ heads, and a call-out for jewelers to recount certain experiences with criminals. The results showed the bad guys can be hopelessly inept, but also ruthless. They were also another reminder for jewelers to take care.

For all the results of the Big Survey 2017, keep an eye out for the October issue of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

INSTORE

Here’s How Many Jewelers Keep a Gun in Their Store

mm

Published

on

The trend is worrisome, says one expert.

2017
 

50%

 
2007
 

37%

 

One of the more surprising finds in our recent Big Survey was the rise in gun ownership by jewelry-store owners in the last 10 years.

In 2007, when we conducted our first such survey, one in three jewelers kept a firearm in the store. This year, the rate had risen to 50 percent. Jewelers in the South were the most likely to be armed, with the ownership rate there topping 65 percent. Leaving aside our Canadian cousins (zero ownership), the jewelers least likely to be armed were in the Northeast (39 percent).

Advertisement

John Kennedy, president of the Jewelers’ Security Alliance, viewed the rise in gun ownership with concern, noting that since 1996 there have been 118 jewelers killed during robberies, and almost every one of them tried to pull a gun or resist in some way.

“It almost never happens that a jeweler who doesn’t resist suffers a fatal injury, while jewelers who resist with a gun or by other means almost always lose the struggle,” he said.

“Armed robbers go into stores ready to use their weapons if they have to, while jewelers can only be in a defensive position, having to react second. Unfortunately, the jeweler almost always loses, or causes an innocent person to be shot or hurt, either an employee, customer, passer-by or police responder. Don’t resist, rely on your insurance coverage, and stay alive.”

Gun-ownership was among a number of security-related issues we touched on during the Big Survey. Others included the threats perceived as most likely to hurt a jewelry business, the “tells” that get alarm bells ringing in jewelers’ heads, and a call-out for jewelers to recount certain experiences with criminals. The results showed the bad guys can be hopelessly inept, but also ruthless. They were also another reminder for jewelers to take care.

For all the results of the Big Survey 2017, keep an eye out for the October issue of INSTORE.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular