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Here’s How Much Jewelers Drink

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The hardest-drinking jewelers in the business? They’re from the Midwest, with 17 percent of jewelry store owners or managers in the heartland putting away more than one drink a day. (Yes, compared to sailors or Madison Avenue advertising execs, you might say jewelers are a pretty sober lot.)

Our brothers and sisters up north in Canada were the least likely to imbibe, with 39 percent abstaining completely, followed by jewelers in the West, where 35 percent were teetotalers.

Another interesting fact revealed from the mass of data we collected as part of Big Survey 2016 was that jewelers who drink also tend to own the biggest stores. Just 21 percent of the jewelers who own stores that do more than $1.5 million in sales a year abstain from alcohol compared with 52 percent of owners of stores doing less than $250,000.

This finding backs up economic research from 2010 that found people with high incomes reported consuming more alcohol than people of more modest means (specifically, 81 percent of respondents making over $75,000 per year drink alcohol, versus 46 percent earning under $20,000).

Of course, opening a bottle of gin first thing in the morning isn’t going to make you a better businessperson. One theory is that people who drink more do so because they socialize more.

And getting out in the community is definitely a forward indicator when it comes to business success.

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How many alcoholic drinks do you consume a week?

0

 

30%

1-7

 

55%

8-14

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12%

More than 14

 

3%

 

This article is an online extra for INSTORE Online.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Fun

Here’s How Much Jewelers Drink

mm

Published

on

The hardest-drinking jewelers in the business? They’re from the Midwest, with 17 percent of jewelry store owners or managers in the heartland putting away more than one drink a day. (Yes, compared to sailors or Madison Avenue advertising execs, you might say jewelers are a pretty sober lot.)

Our brothers and sisters up north in Canada were the least likely to imbibe, with 39 percent abstaining completely, followed by jewelers in the West, where 35 percent were teetotalers.

Another interesting fact revealed from the mass of data we collected as part of Big Survey 2016 was that jewelers who drink also tend to own the biggest stores. Just 21 percent of the jewelers who own stores that do more than $1.5 million in sales a year abstain from alcohol compared with 52 percent of owners of stores doing less than $250,000.

This finding backs up economic research from 2010 that found people with high incomes reported consuming more alcohol than people of more modest means (specifically, 81 percent of respondents making over $75,000 per year drink alcohol, versus 46 percent earning under $20,000).

Of course, opening a bottle of gin first thing in the morning isn’t going to make you a better businessperson. One theory is that people who drink more do so because they socialize more.

Advertisement

And getting out in the community is definitely a forward indicator when it comes to business success.

 

How many alcoholic drinks do you consume a week?

0

 

30%

1-7

 

55%

Advertisement

8-14

 

12%

More than 14

 

3%

 

This article is an online extra for INSTORE Online.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular