Connect with us

Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

mm

Published

on

“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs


This article originally appeared in the March 2017 edition of INSTORE.

 

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Line Time

Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

mm

Published

on

“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs


This article originally appeared in the March 2017 edition of INSTORE.

 

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular