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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

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“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs


This article originally appeared in the March 2017 edition of INSTORE.

 

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

mm

Published

on

“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs


This article originally appeared in the March 2017 edition of INSTORE.

 

Advertisement

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular