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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

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“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs


This article originally appeared in the March 2017 edition of INSTORE.

 

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Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

mm

Published

on

“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs


This article originally appeared in the March 2017 edition of INSTORE.

 

Advertisement

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular