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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

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6 years ago

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“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs

This article originally appeared in the March 2017 edition of INSTORE.

 

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’

mm

Published

6 years ago

on

“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs

This article originally appeared in the March 2017 edition of INSTORE.

 

Advertisement

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular