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Here’s How to Answer the Woman Who Asks ‘Is It Too Big?’




“Lady, not if you can lift your hand.”

When to say it? A female customer is trying on a diamond ring. She looks at it from this angle and that angle, shakes her head, and then asks, “Is it too big?”

Why? The implication is that there’s no such thing as a diamond that’s too big. Of course, that’s not always the case. But, said with a chuckle, it’s a funny way of reminding the buyer that for the overwhelming majority of women on the planet, diamonds are the ultimate luxury and that if she’s in a position to spoil herself with a big one, she should take it.

Source: Michael Nedler, Colorado Gem Labs

This article originally appeared in the March 2017 edition of INSTORE.




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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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