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This Is How You Make an NBA Championship Ring — Take a Look

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“We just needed our shot.”

Baron Championship Rings in Windsor, Ontario, Canada, has released a new video showing how it made the Cleveland Cavaliers’ 2016 NBA Championship rings.

Company officials saw the job as Baron’s big break. As one of them explains in the video, “In the past we’ve had a shot at some important rings. Our designs were always the best, but we were often turned down based on our unknown nature against the big boys.”

The design process for such elaborate rings is no simple matter. As Gizmodo explains, “there’s 3D printing, cool flames, light hammering, and a whole lot of detail involved.”

Fortunately, the rings turned out just right.

“We always stayed hungry knowing we just needed our shot,” the official said.

Watch the video below.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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