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This Is How You Make an NBA Championship Ring — Take a Look

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“We just needed our shot.”

Baron Championship Rings in Windsor, Ontario, Canada, has released a new video showing how it made the Cleveland Cavaliers’ 2016 NBA Championship rings.

Company officials saw the job as Baron’s big break. As one of them explains in the video, “In the past we’ve had a shot at some important rings. Our designs were always the best, but we were often turned down based on our unknown nature against the big boys.”

The design process for such elaborate rings is no simple matter. As Gizmodo explains, “there’s 3D printing, cool flames, light hammering, and a whole lot of detail involved.”

Fortunately, the rings turned out just right.

“We always stayed hungry knowing we just needed our shot,” the official said.

Watch the video below.

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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