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Here’s the Next Breakout Category in Jewelry, According to Retailers



600 votes were cast in an open-ended question.

In our recent Big Survey, yellow gold was the most predicted trend, with custom design and colored gemstones (especially as a type of engagement ring) close behind. Diamonds were also a top prediction in these varieties: rough cut, antique cuts and “big.” “Large silver pieces” were also a popular prediction.

  1. Yellow gold (35 votes)
  2. Custom design (28)
  3. Colored gemstones (26)
  4. Diamonds (23)
  5. Lab-grown diamonds (19)
  6. Fashion jewelry (13)
  7. Silver jewelry (11)
  8. Smart jewelry (9)
  9. Bracelets (7)
  10. Necklaces (6)

Approximately 600 votes were cast in an open-ended question; these were the top 10 responses.

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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