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Here’s the Next Breakout Category in Jewelry, According to Retailers

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600 votes were cast in an open-ended question.

In our recent Big Survey, yellow gold was the most predicted trend, with custom design and colored gemstones (especially as a type of engagement ring) close behind. Diamonds were also a top prediction in these varieties: rough cut, antique cuts and “big.” “Large silver pieces” were also a popular prediction.

  1. Yellow gold (35 votes)
  2. Custom design (28)
  3. Colored gemstones (26)
  4. Diamonds (23)
  5. Lab-grown diamonds (19)
  6. Fashion jewelry (13)
  7. Silver jewelry (11)
  8. Smart jewelry (9)
  9. Bracelets (7)
  10. Necklaces (6)

Approximately 600 votes were cast in an open-ended question; these were the top 10 responses.

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Here’s the Next Breakout Category in Jewelry, According to Retailers

Published

on

600 votes were cast in an open-ended question.

In our recent Big Survey, yellow gold was the most predicted trend, with custom design and colored gemstones (especially as a type of engagement ring) close behind. Diamonds were also a top prediction in these varieties: rough cut, antique cuts and “big.” “Large silver pieces” were also a popular prediction.

  1. Yellow gold (35 votes)
  2. Custom design (28)
  3. Colored gemstones (26)
  4. Diamonds (23)
  5. Lab-grown diamonds (19)
  6. Fashion jewelry (13)
  7. Silver jewelry (11)
  8. Smart jewelry (9)
  9. Bracelets (7)
  10. Necklaces (6)

Approximately 600 votes were cast in an open-ended question; these were the top 10 responses.

Look out for all the results of the 2017 Big Survey in the upcoming October edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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