Connect with us

Line Time

Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

It reinforces what’s special about diamonds.

mm

Published

on

Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

“You know, they’re probably the oldest thing any of us will ever touch.”

When to say it: When handing a diamond to a young bridal couple to examine.

Why say it: Because it reinforces what’s special about diamonds: the great journey they have made from the depths of the earth, their rarity and value, as well the idea of longevity. It’s not every day you pick up something that was three billion years in the making.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Most Popular