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Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

It reinforces what’s special about diamonds.

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“You know, they’re probably the oldest thing any of us will ever touch.”

When to say it: When handing a diamond to a young bridal couple to examine.

Why say it: Because it reinforces what’s special about diamonds: the great journey they have made from the depths of the earth, their rarity and value, as well the idea of longevity. It’s not every day you pick up something that was three billion years in the making.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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