Line Time

Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

It reinforces what’s special about diamonds.

Published

7 years ago

February 16, 2018

INSTORE Staff Instore March 2018 Issue

Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

“You know, they’re probably the oldest thing any of us will ever touch.”

When to say it: When handing a diamond to a young bridal couple to examine.

Why say it: Because it reinforces what’s special about diamonds: the great journey they have made from the depths of the earth, their rarity and value, as well the idea of longevity. It’s not every day you pick up something that was three billion years in the making.

Source: INSTORE

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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