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Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

It reinforces what’s special about diamonds.

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Here’s the Perfect Line for Selling a Diamond’s Longevity and Value

“You know, they’re probably the oldest thing any of us will ever touch.”

When to say it: When handing a diamond to a young bridal couple to examine.

Why say it: Because it reinforces what’s special about diamonds: the great journey they have made from the depths of the earth, their rarity and value, as well the idea of longevity. It’s not every day you pick up something that was three billion years in the making.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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