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Here’s What All Jewelers Wish They Could Say to Ring Lickers

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Here’s What All Jewelers Wish They Could Say to Ring Lickers
“I cannot believe that you just stuck your finger in your mouth, got it fully coated with your disgusting saliva, removed your wet, dripping gross ring and handed it to me as if this was normal behavior. Were you raised in a barn?”

To the woman who stuck her finger down her throat to lubricate said finger to help remove a tight ring (I tried to tell her I have a nice spray that will do the job).

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad. 

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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