Woulda Coulda Shoulda

Here’s What All Jewelers Wish They Could Say to Ring Lickers

Published

5 years ago

May 21, 2018

INSTORE Staff Instore June 2018 Issue

“I cannot believe that you just stuck your finger in your mouth, got it fully coated with your disgusting saliva, removed your wet, dripping gross ring and handed it to me as if this was normal behavior. Were you raised in a barn?”

To the woman who stuck her finger down her throat to lubricate said finger to help remove a tight ring (I tried to tell her I have a nice spray that will do the job).

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad.

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”