Headlines Here’s What Happens When Meghan Markle Wears Your Jewelry Brand Published 3 years ago on July 9, 2018 By INSTORE Staff Share Tweet There’s an upside and a slight downside. Meghan Markle, Duchess of Sussex, has taken a liking to jewelry by Birks Inc., and that’s a good thing for the company — for the most part. Markle has worn pieces from the Montreal-based company in public many times, and the exposure has led to sales spikes, Maclean’s reports. Her unofficial endorsement of Birks — there’s no official relationship, and Markle buys the jewelry at retail — is, in a way, priceless. But there’s also a “slightly negative” side to the situation in that all buzz about Birks currently centers on Markle, said Eva Hartling, vice president for Maison Birks. “We’re launching new collections in the fall, but nobody cares unless the duchess decides to buy a piece and wear it,” she said. Hartling noted, however, that the company is “not complaining.” Advertisement Read more at Maclean’s Related Topics: Birkscelebrity jewelry click to Comment(Comment) Up Next Women Want a Bigger Engagement Ring When Their Partner Is Less Attractive, Study Suggests Don't Miss Victoria Beckham Has 14 Engagement Rings — Here’s How Much They’re Worth Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like Statement Rings Continue To Rock At Awards Shows 19 Celebrities Show Off Their Stunning Engagement Rings [Updated] Ariana Grande’s Engagement Ring Could Be Worth $350,000 — Take a Look Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases14 hours ago Gembridge Announces Global Industry Ambassador Network Press Releases15 hours ago Christopher Designs Celebrates 40th Anniversary Press Releases2 days ago GJEPC Signs MoU with eBay Fun5 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content4 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun5 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Headlines3 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns4 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!