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Here’s What Small Retailers Are Predicting for the Holidays

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This survey examines small-business confidence.

A new survey suggests that 81 percent of small retailers believe this holiday season “will be a success” for their business.

The survey of small businesses with under 100 employees was conducted in November by loan service Lendio.

The survey also found that 87 percent of respondents were confident in their preparations for the season. About 30 percent were not confident, and their biggest reason was lack of capital.

According to Lendio: “Only 27% of small business retailers reported not needing additional financing for the holiday season, with 81 percent saying they only need $50,000 or less.”

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The two most prevalent uses for extra capital were building inventory and advertising.

The top source that survey respondents would consider for capital was a credit line.

Lendio also looked at how small businesses were coping with stress. Increasing caffeine consumption, sacrificing personal needs and planning a vacation were some of the top methods.

Read more from Lendio

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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