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Here’s What Small Retailers Are Predicting for the Holidays

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This survey examines small-business confidence.

A new survey suggests that 81 percent of small retailers believe this holiday season “will be a success” for their business.

The survey of small businesses with under 100 employees was conducted in November by loan service Lendio.

The survey also found that 87 percent of respondents were confident in their preparations for the season. About 30 percent were not confident, and their biggest reason was lack of capital.

According to Lendio: “Only 27% of small business retailers reported not needing additional financing for the holiday season, with 81 percent saying they only need $50,000 or less.”

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The two most prevalent uses for extra capital were building inventory and advertising.

The top source that survey respondents would consider for capital was a credit line.

Lendio also looked at how small businesses were coping with stress. Increasing caffeine consumption, sacrificing personal needs and planning a vacation were some of the top methods.

Read more from Lendio

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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