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Here’s What Small Retailers Are Predicting for the Holidays

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This survey examines small-business confidence.

A new survey suggests that 81 percent of small retailers believe this holiday season “will be a success” for their business.

The survey of small businesses with under 100 employees was conducted in November by loan service Lendio.

The survey also found that 87 percent of respondents were confident in their preparations for the season. About 30 percent were not confident, and their biggest reason was lack of capital.

According to Lendio: “Only 27% of small business retailers reported not needing additional financing for the holiday season, with 81 percent saying they only need $50,000 or less.”

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The two most prevalent uses for extra capital were building inventory and advertising.

The top source that survey respondents would consider for capital was a credit line.

Lendio also looked at how small businesses were coping with stress. Increasing caffeine consumption, sacrificing personal needs and planning a vacation were some of the top methods.

Read more from Lendio

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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