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Here’s What You Really Think About Lab-Grown Diamonds

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What do INSTORE readers think about the controversial topic of lab-grown diamonds?

When it comes to selling them, it’s a solid “maybe.”

In our 10th annual Big Survey, due out in the October issue, that was the most popular answer to the question “Would you consider stocking lab-grown diamonds?” Of 510 respondents, 36 percent chose the middle ground.

Fully a third said they would not consider carrying lab-grown diamonds. Meanwhile, 21 percent said they would, and 10 percent said they already do.

We also asked readers the related but more personal question “How do you feel about lab-grown diamonds?” Among 511 respondents, 41 percent chose “neutral.” The next most popular answer was “disdainful,” followed by “intrigued.”

The decision to carry lab-grown diamonds is one thing. But if you do stock them, there’s also the question of how to promote them.

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As you can see in the graphic accompanying this story, jewelers take a wide variety of approaches. Some do little more than let customers know lab-grown diamonds are an option. Others emphasize that they’re “eco-friendly,” “conflict-free” or “made in America.”


This article is an online extra for INSTORE Online.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Here’s What You Really Think About Lab-Grown Diamonds

mm

Published

on

What do INSTORE readers think about the controversial topic of lab-grown diamonds?

When it comes to selling them, it’s a solid “maybe.”

In our 10th annual Big Survey, due out in the October issue, that was the most popular answer to the question “Would you consider stocking lab-grown diamonds?” Of 510 respondents, 36 percent chose the middle ground.

Fully a third said they would not consider carrying lab-grown diamonds. Meanwhile, 21 percent said they would, and 10 percent said they already do.

We also asked readers the related but more personal question “How do you feel about lab-grown diamonds?” Among 511 respondents, 41 percent chose “neutral.” The next most popular answer was “disdainful,” followed by “intrigued.”

Advertisement

The decision to carry lab-grown diamonds is one thing. But if you do stock them, there’s also the question of how to promote them.

As you can see in the graphic accompanying this story, jewelers take a wide variety of approaches. Some do little more than let customers know lab-grown diamonds are an option. Others emphasize that they’re “eco-friendly,” “conflict-free” or “made in America.”


This article is an online extra for INSTORE Online.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular