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Here’s What You Really Think About Lab-Grown Diamonds

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What do INSTORE readers think about the controversial topic of lab-grown diamonds?

When it comes to selling them, it’s a solid “maybe.”

In our 10th annual Big Survey, due out in the October issue, that was the most popular answer to the question “Would you consider stocking lab-grown diamonds?” Of 510 respondents, 36 percent chose the middle ground.

Fully a third said they would not consider carrying lab-grown diamonds. Meanwhile, 21 percent said they would, and 10 percent said they already do.

We also asked readers the related but more personal question “How do you feel about lab-grown diamonds?” Among 511 respondents, 41 percent chose “neutral.” The next most popular answer was “disdainful,” followed by “intrigued.”

The decision to carry lab-grown diamonds is one thing. But if you do stock them, there’s also the question of how to promote them.

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As you can see in the graphic accompanying this story, jewelers take a wide variety of approaches. Some do little more than let customers know lab-grown diamonds are an option. Others emphasize that they’re “eco-friendly,” “conflict-free” or “made in America.”


This article is an online extra for INSTORE Online.

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SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Here’s What You Really Think About Lab-Grown Diamonds

mm

Published

on

What do INSTORE readers think about the controversial topic of lab-grown diamonds?

When it comes to selling them, it’s a solid “maybe.”

In our 10th annual Big Survey, due out in the October issue, that was the most popular answer to the question “Would you consider stocking lab-grown diamonds?” Of 510 respondents, 36 percent chose the middle ground.

Fully a third said they would not consider carrying lab-grown diamonds. Meanwhile, 21 percent said they would, and 10 percent said they already do.

We also asked readers the related but more personal question “How do you feel about lab-grown diamonds?” Among 511 respondents, 41 percent chose “neutral.” The next most popular answer was “disdainful,” followed by “intrigued.”

Advertisement

The decision to carry lab-grown diamonds is one thing. But if you do stock them, there’s also the question of how to promote them.

As you can see in the graphic accompanying this story, jewelers take a wide variety of approaches. Some do little more than let customers know lab-grown diamonds are an option. Others emphasize that they’re “eco-friendly,” “conflict-free” or “made in America.”


This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular