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Here’s What You Say to Get a “Just Looker” to Try Something On

Because sales happen when customers try on jewelry.

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Here’s What You Say to Get a “Just Looker” to Try Something On

“We just got this one in and I’d love to see it on someone.”

When to say it? With one or more customers who are obviously browsing. It’s a warm, fun way to break the ice.

Why say it? Because all great sales of fashion jewelry start with a customer trying on the piece.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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