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Here’s What You Say to Get a “Just Looker” to Try Something On

Because sales happen when customers try on jewelry.

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Here’s What You Say to Get a “Just Looker” to Try Something On

“We just got this one in and I’d love to see it on someone.”

When to say it? With one or more customers who are obviously browsing. It’s a warm, fun way to break the ice.

Why say it? Because all great sales of fashion jewelry start with a customer trying on the piece.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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