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Here’s What You Say to Get a “Just Looker” to Try Something On

Because sales happen when customers try on jewelry.

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Here’s What You Say to Get a “Just Looker” to Try Something On

“We just got this one in and I’d love to see it on someone.”

When to say it? With one or more customers who are obviously browsing. It’s a warm, fun way to break the ice.

Why say it? Because all great sales of fashion jewelry start with a customer trying on the piece.

Source: INSTORE

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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