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Here’s Where Jewelers Found Their Best Salesperson

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Published

7 years ago

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Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

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Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Here’s Where Jewelers Found Their Best Salesperson

mm

Published

7 years ago

on

Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

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  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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