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Here’s Where Jewelers Found Their Best Salesperson

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Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

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Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Here’s Where Jewelers Found Their Best Salesperson

mm

Published

on

Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

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  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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