Connect with us

Here’s Where Jewelers Found Their Best Salesperson

mm

Published

on

Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

Advertisement

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular

Fun

Here’s Where Jewelers Found Their Best Salesperson

mm

Published

on

Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

Advertisement
  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular