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Here’s Where Jewelers Found Their Best Salesperson

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Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

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Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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Here’s Where Jewelers Found Their Best Salesperson

mm

Published

on

Rainmakers come from all over.

If you want to sell lots of jewelry, it helps to hire great salespeople.

But where to find them?

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2012 survey: “If you have sales staff, where did you find your best-ever salesperson?”

Here’s how the answers broke down:

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  • Hired from among regular customers — 13 percent.
  • Recruited from another retail business — 12 percent.
  • Recruited from a non-retail business (e.g. doctor’s office) — 2 percent.
  • Recruited from another jewelry store — 11 percent.
  • Staff recommendation — 10 percent.
  • Friend or relative’s recommendation — 10 percent.
  • Via an industry contact (GIA, vendor, buying group) — 9 percent.
  • From within the extended family (including spouse, in-law) — 6 percent.
  • Online ad — 6 percent.

Other responses included walk-in (5 percent), employment service (4 percent), sign in the front window (1 percent), Facebook, hired a friend, church, radio ad, college job board, trained-up gift wrapper (all less than 1 percent). 

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular