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Here’s Where Jewelers Would Most Like Some Help




We asked readers what kind of consultant they’d like to hire.

To be a successful jewelry-store owner, you need to wear many hats. But there’s no way to be an expert at absolutely everything.

In what area would jewelers most like to get some help? We decided to find out.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2013 survey: “If you were to bring in one consultant to work with your business, it would be a …”

Here’s how the answers broke down:

  • Finance expert — 9 percent.
  • Master jeweler — 4 percent.
  • Sales trainer/motivator — 26 percent.
  • Inventory management specialist — 8 percent.
  • Advertising pro — 16
  • Social media expert — 17
  • Management/organization expert — 11
  • Family business specialist — 9

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)


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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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