Here’s Where Jewelers Would Most Like Some Help

Published

6 years ago

August 25, 2017

INSTORE Staff

We asked readers what kind of consultant they’d like to hire.

To be a successful jewelry-store owner, you need to wear many hats. But there’s no way to be an expert at absolutely everything.

In what area would jewelers most like to get some help? We decided to find out.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2013 survey: “If you were to bring in one consultant to work with your business, it would be a …”

Here’s how the answers broke down:

Finance expert — 9 percent.
Master jeweler — 4 percent.
Sales trainer/motivator — 26 percent.
Inventory management specialist — 8 percent.
Advertising pro — 16
Social media expert — 17
Management/organization expert — 11
Family business specialist — 9

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”