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Here’s Where Jewelers Would Most Like Some Help




We asked readers what kind of consultant they’d like to hire.

To be a successful jewelry-store owner, you need to wear many hats. But there’s no way to be an expert at absolutely everything.

In what area would jewelers most like to get some help? We decided to find out.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you an item from our 2013 survey: “If you were to bring in one consultant to work with your business, it would be a …”

Here’s how the answers broke down:

  • Finance expert — 9 percent.
  • Master jeweler — 4 percent.
  • Sales trainer/motivator — 26 percent.
  • Inventory management specialist — 8 percent.
  • Advertising pro — 16
  • Social media expert — 17
  • Management/organization expert — 11
  • Family business specialist — 9

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)




Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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