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Do You Or Don't You?

Here’s Why Some Jewelers Have A Great Relationship With Their Bankers (and Others Don’t)

Many jewelers see the benefits of keeping close ties.

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Do You or Don’t You Have A Close Relationship With Your Banker?

Yes: 52%

Frequent lunches and invitations to our manager to attend our events keep her informed as to what we are doing. Christmas presents keep her kind to us when we need extra help. — Shahraz Kassam, Shamin Jewellers, Burnaby, BC, Canada

  • I stop in at least once a month just to chat, not necessarily about business but to maintain a personal relationship. Make sure she’s invited to all events at the store. My feeling: out of sight, out of mind. My banker knows my business … what to expect … there is never a blind side … and we’ve been working together for over 20 years, maybe longer. — Steven Ballin, King Furs and Fine Jewelry, Memphis, TN
  • I have known my banker since high school; we grew up together! There are many stories that we just can’t tell out loud! Our work relationship is like a good beer… it just gets better and better. (OK, I don’t drink wine!) I just am very happy his wife has a real flair for good jewelry! — Richard Frank, Goldstein’s, Mobile, AL
  • The benefits are too many to count, but getting personal phone calls when something is weird or money is short, getting a line of credit to help with cash flow, and most recently fighting a charge back from AMEX and winning! — Shawn Higgins, D & H  Jewelers, San Francisco
  • Whenever I need anything, she’s there for me. For example, when my business credit card was compromised, I contacted the security division of the bank and they said they would send new cards and it would take two weeks. Since so many things are on auto-pay and we use our cards every day to purchase things for the store, two weeks is way too long. I called my personal banker and she had them overnighted; they arrived the next morning. — Dianna Rae High, Dianna Rae Jewelry, Lafayette, LA
  • We have a long-term relationship in which we have cultivated the top executives on down to the tellers. We have virtually every employee and officer on out mail list and give them a heads-up ahead of anything that will be advertised to the public. Big secret to maintaining an outstanding rapport? Always honor your obligations no matter what it takes. —J. Dennis Petimezas, Watchmaker’s Diamonds & Jewelry, Johnstown, PA
  • My father has had the same banker for nearly 30 years. He’s followed her as she’s moved three different banks. Having someone who knows you and your business so well makes communication easy; the formality is removed and being on the same page means not having to worry about the details but knowing everything will be done correctly. — Casey Gallant, Stephen Gallant Jewelers, Orleans, MA

NO:  48%

  • Our bank lost their SBA accreditation because of how much they messed up our loan. I just want to pay off our loan, move our accounts, and be an anonymous business in the banking world. — Jennifer Farnes, Revolution Jewelry Works, Colorado Spring, CO
  • About the time I really begin to feel like I am doing business with someone: boom, they are off to another location, fired, or … ah … uhm … a couple of them went to freakin’ jail! No kidding — two in a row for the same thing. — Cliff Yankovich, Chimera Design, Lowell, MI
  • I grew up seeing my father start from nothing to owning two successful stores without a banker. Back in the day, wholesalers would extend the credit that retailers would need. Today we live in a different world.  Christopher Sarraf, Nuha Jewelers, Plainview, NY
  • I borrowed money when I opened my first store—went into debt; worked my a— off to pay it off (early I might add) and made myself a promise I would never borrow again. By behaving with my spending over the years, it has not been necessary to break that promise, and at 74 I am not going to now. — Ira Kramer, The Diamond Exchange of Maryland, Rockville, MD
  • We bank with a large bank and they don’t care about us. I have tried to get more service and they ignore us. We’re shopping new banks. — Andrea Riso, Talisman Collection, El Dorado Hills, CA

 

ONLINE EXTRAS
  • Actually been friends since high school, which is over 40 years. He not only watches my accounts but refers many of his clients to me. Yes, I make sure and refer my customers to him as well. Great way to cross reference our businesses. — Robin Lindberg, Crown Jewels, Mandeville, LA
  • We have a good relationship with our banker because we do not require lines of credit on a regular basis and always repay according to terms. During the times when we do not need our bank’s services, we keep in touch, just like a regular client, to facilitate the relationship. We also have good relationships with more than one bank. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • We have a younger bank manager who stops in once or twice a month to “check in” He shares security information on what to look out for (bad checks, scams, or any counterfeit bills being passed). Offers updates on checking and savings accounts. Makes sure credit card processing is running smoothly. Drops of pens paper and lollipops during the holiday season from Santa. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Our local bank in town closed, much to our and their staff’s surprise. We interviewed several local bank branches in the next town with the help of a banker friend and settled on a small local chain. Their personal service, convenient locations and low to no fees worked the best for us. We can call anyone there if we have an issue with a check or need something and they know us by face and name and are quick to offer solutions. They also come to us for all their jewelry needs, which is a plus! — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • We previously did (for 25 years)but the bank has now been bought out by BB&T and our account has been moved from person to person. — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA
  • I had a great relationship with my banker until he moved to another bank and the new banker doesn’t seem to want to be bothered. — Tom Duma, Thom Duma Fine Jewelers, Warren, OH
  • Money is important. How to manage your wealth takes skill, bankers can help in untold ways. We have had a standing LOC but have never touched it. Organizing your business, your investment savings and your retirement accounts require professional input, bankers are a great place to start. — Denise Oros, Linnea Jewelers, La Grange, IL
  • We used to be very close with our bankers, but have moved to larger banks recently with little to no relationship. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • Banks tend to be very centralized. Local people can do very little. So it isn’t worth developing a “close” relationship.  — Peter Tims, White Mountain Jewelers, Show Low, AZ
  • Since we do a lot of business on line I have had questions about how customers pay me and what if any scams they are aware of. Last December someone did hack into my account and some how got through to my bank, fortunately they noticed it before a whole lot of money was taken…just under $700…they then communicated with the bank that made the withdrawals and I was able to get my money back. — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • All our banks have left the downtown area. We no longer walk into a bank for a deposit, just use the drive through. Also we have not needed any credit from a bank in several years. — Sue Parker, Nyman Jewelers, Excanaba, MI
  • Unfortunately the banking environment in our town is pretty fluid. Over time, I get a relationship with the manager, they move on. It’s frustrating because our business is atypical. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Do You Or Don't You?

Yes or No: Print Advertising for the Holidays?

Our Brain Squad weighs in.

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Yes: 54%

  • People look for jewelry at the holiday season more than other times. — Steve & Alice Wittels, Aljan Jewelers, Mahopac, NY
  • There are still people in our area who get the local daily paper. Demo probably 45 years and up. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • We have a clientele that encompasses all ages. Older clients still follow and advertise using traditional methods. We still have to do everything. — Jon Walp, Long Jewelers, Virginia Beach, VA
  • We have a weekly newspaper in our small town and we advertise every single week of the year. Ironically, our print ads are our most effective form of media. v Nicole Shannon, Keir Fine Jewelry, Whistler, BC
  • We receive co-op for some vendors. Seems more people are looking at print during the holidays. — Brenda Hefner, Oz’s Jewelers, Hickory, NC
  • Christmas catalog is the only print media that works for us. — Joe Thacker, Thacker Jewelry, Lubbock, TX
  • People still respond to print! Postcards, ads in popular local magazines. Some of our customer base is still not digital. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • We do very little in print. We focus more on direct mail, email blasts and social media. We feel that you just don’t get the bang for the buck with print today. — David Lindsay, Purdy’s Jewellery & Gems, Bobcaygeon, ON
  • I believe that you need to utilize all levels of marketing in today’s world. Print reaches an older generation that is not as comfortable with social media. As well. I believe that with social media at times, it feels like you are bombarded with ads. — Stacey Gemici-Saunders, Gelmici Jewellers, Edson, AB
  • I only run print ads in November and December, with the bulk in November because we are a custom shop. I cut print advertising by 70 percent this year, and our numbers are running neck-and-neck with last year. Social media brings customers to us far better than print ad ever did. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • I use it to feature a specific product (i.e., diamond stud earrings) or some other item that I may stock in anticipation of a trend for the holidays. Small ads as a reminder. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT
  • Though it has lost its effectiveness, our older customers are almost exclusively receptive to print advertising. — Steven Wardle, Forest Beach Design, Chatham, MA
  • Even though the Houston Chronicle only has a circulation of about 7 percent of the population, that readership is a core demo for the holiday jewelry buyer: male, educated, employed, disposable income … and it provides an immediacy that no other media replicates. — Rex Solomon, Houston Jewelry, Houston, TX

No: 46%

  • Doesn’t work well in my area. — Laura Pool, Laura’s Jewelry Designs, St. Robert, MO
  • Diminishing results for last decade. Finally redistributed entire ad budget. Switched to social media. Still doing direct mail but no newspapers, shoppers guides, etc. — Robert Borneman, Diamond Jewelers, Centereach, NY
  • Too much money and no guarantee to increase sales. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • I do not. I think billboards, social media and email marketing are much more cost effective, and I like the idea that you can target a specific audience. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Not this year; will be doing more radio. — Cathy Graves, Ellis Jewelers, Frankfort, IN
  • Digital works better for us. — Tim Sherrer, Lou’s Jewelry, Mobile, AL
  • Circulation in the newspaper business has decreased, and those reading already have most of their jewelry wardrobe. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • It stopped working. — Ken A. Apland, Apland Inc., Hood River, OR
  • I used to send direct mail. I am planning not to this year. Emails are working; why waste the dollars. — Varsenne Massoyan, Massoyan Jewelers, Old Tappan, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Do You Or Don't You?

Try To Sell Wedding Bands With the Engagement Ring? Our Brain Squad Is Almost Split

Slightly more jewelers say ‘don’t do it.’

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THIS MONTH’S QUESTION: Do you try to broach the wedding band sale immediately after closing the engagement ring sale?

Yes: 45%

  • We offer a credit based on the amount of the engagement ring purchased towards wedding bands. We mainly let the customers know that, and if they want to look, we do. — Rick Sanders, Sanders Jewelers, Gainesville, FL
  • Actually I mention it before we close the engagement sale: “What band will we be making to match?” — Russell Criswell, Vulcan’s Forge, Kansas City, MO
  • We offer a coupon for money off both their wedding bands when an engagement ring is sold. It does well for us, too. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Many years ago, I read that statistically, people don’t even buy their bands from the same store as they buy their engagement ring. From that time on, I’ve always at least planted the seed and often offer an incentive to have the clients come back. After all, you’ve already done the heavy lifting. Why not finish the job? — Jon Walp, Long Jewelers, Virginia Beach, VA
  • I like to show all the options available when the engagement ring is here and the customer is excited. Also, many guys don’t necessarily think about rings for themselves, and they start to have fun looking. It’s finally their turn! — Robin Lies, Burnells Creative Gold, Wichita, KS
  • They are in a happy, excited mood and still in the buying mood. — Paul Reiniger, Reiniger Jewelers, Swansea, IL
  • Why … to educate, to create satisfaction with our product quality/care/maintenance plans, to create additional ring sales and to create lifelong customers/friends and referrals. I always tell people that they want to consider the type of band that will be worn with the ring (integrated, contour, stacked … ), that guys tend to get a few alternative bands for fashion, and that we offer a Tough Love silicone band to each of them complimentary as we’re describing best care for fine jewelry. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Always looking for the add-on sale because if you don’t ask, you will not always get it. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • If they decide on a ring that does not have a matching wedding band, then they need to start thinking about having one made right now if they are going to consider more than one ring. I have had customers come in a week before the wedding and want a band that will have to be custom-made. We can’t usually help them at that late date. Even if they don’t purchase now, they need to be thinking about a band for the guy and the girl. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT

No: 55%

  • I don’t ever pressure my customers to buy anything. I don’t like it and would never do such a thing to them. — Craig C. Curtis, Belfast Jewelry, Belfast, ME
  • Only if we are custom-making an engagement ring do we approach the band sale at that time. We have found in our area that an engagement might take a year or few, and we do not want to push the issue and lose the engagement sale. — Tim Wright, Simply Unique Jewelry Designs, Yorktown, VA
  • They are usually exhausted from the decision-making, if they were selecting as a couple. If he’s making the decision alone, HIS band is the last thing on his mind! The exception is for same-sex couples. We look for both together — it’s cool! — Debbie Fox, Fox Fine Jewelry, Ventura, CA
  • Still in shock from selling the engagement ring. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
  • Why ruin the moment? If it needs to be resized or they bring it in for cleaning, then we will bring the wedding bands up. — Donald Killelea, Killelea Jewelers, Midlothian, IL
  • Too pushy. If you’ve done a good job, the chances are high you’ll get an opportunity down the road. — Bob Goodman, Robert Goodman Jewelers, Zionsville, IN
  • We always let the buyer know that they will receive a discount on their bands as a reward for buying the engagement from us. When we meet the bride-to-be is when we really drive that point home. The guy has forgotten every detail as soon as his feet hit the curb. We feel it’s better to let him get out of the store feeling excited about what he’s about to do and follow up with the bride-to-be a few weeks later. We have over 90 percent conversion on wedding band sales to clients who bought their engagement from us. — Mark Snyder, Snyder Jewelers, Weymouth, MA
  • I should. I get lazy. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Relationships take time to form and evolve. Things should happen in gradual steps. First maybe the engagement ring, next would be a birthday or holiday gift. I should also see her a few times for a cleaning where we can talk about the wedding planning process and than bring up wedding bands, wedding gifts and something borrowed. — Christopher Sarraf, Nuha Jewelers, Plainview, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Do You Or Don't You?

Discounts For Cash Payments? 6 Out of 10 Brain Squad Members Say Yes

Most jewelers will offer at least a small discount for dollars.

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Yes: 60%

  • If cash, the discount can be 4 percent, but usually only offered if the customer keeps insisting on a discount. — Spencer K., Sheridan, WY
  • 3 percent. It’s what I would pay to run a credit card. — Kelly J., Sammamish, WA
  • No matter how low I go on a sale, I always leave 2-4 percent for a credit card. If a client offers cash (or a check), I will give them 1-3 percent off, depending on the item. The credit card companies have created a truly dependent society. Everyone uses them for every purchase. Clients do not even KNOW that there is a fee to the vendor! We receive our 1099 every year from Mastercard/Visa and we could pay another employee a full salary with what we pay them just to accept cards. It’s crazy and nobody even knows! — Mark S., Weymouth, MA
  • Courtesy 10 percent if asked for. — Gordon L., Santa Fe, NM
  • With repeat customers, I like to offer them a discount as an incentive to keep coming back. — James S., McMinnville, TN
  • Usually 10-15 percent, if at all. Not too often, but some customers are insistent, and it’s not usually the millennials. — Cathy M., Austin, TX
  • If they ask, I’ll give them up to 20 percent off of in-case items, never any discount for custom or repairs. — David P., Durham, NC
  • Depends on how often the customer buys from me and how long I’ve had the piece. Maybe 30 percent off. I have a month-long clearance in September, which most of my customers wait for. — Laura P., St. Robert, MO
  • 2-5 percent. I’d rather give it to my customers than the credit card company. — David E., Tacoma, WA
  • I offer my credit card discount if someone is haggling and only for dollars. A check will not do. — Paula D., Asheville, NC
  • When someone negotiates in cash, I am happy to offer them the 3 percent discount for what it would cost me in credit card fees. However, I always respond to them by saying, “I look terrible in orange” (meaning going to jail in an orange jumpsuit), and we pause and chuckle a moment, and then I further explain that I will still be giving you a receipt for this purchase, on which I will need to include sales tax. Reminding them that sales tax is “collected” for our state … and I am obligated to collect it. It is NOT my money. Most of the time, they understand and are grateful for the additional 3 percent. — Rita W., Rocky Mount, NC
  • 20-30 percent. No choice. Everything is available everywhere for cheaper. — Christopher S., Plainview, NY
  • The discount depends when I purchased the item and at what gold market I paid. Some items will get a 30-35 percent savings. — Anonymous

No: 40%

  • The customers who are offering cash are usually expecting big discounts for cash, and that is not our business model. It all goes in the register and on the books, so our savings are less than 2 percent, so they usually plunk down a card. — Alan L., Cape May, NJ
  • We stick with one price for everyone … cash, charge, rich or poor, frequent flier or new customer. Our egalitarian mindset may cost us a sale every so often, but in the long run, our clients have learned that we are not desperate and that they receive the best value. “You can get money anywhere, but this one-of-a-kind piece … only here. Sorry, we don’t discount.” — Steven W., Chatham, MA
  • In order to offer a discount, you need to add dollars to the price up front. When you do this, where do you stop and who do you offer this to? It is kinda like a stripper: they have to put on the garments before they can remove them. I know that this comparison is crude, but think about it and determine what kind of business person you want to be. My pricing scheme is to charge all customers the same and not play favorites. I know that I lose some customers because I don’t give discounts, but I have very loyal customers that would abandon me if I were to offer discounts. If you explain that you price your product correctly to start with, most customers understand. — Ed M., Brainerd, MN
  • Never. Our credit card merchant agreements state that it is against the contracts to offer a discount for a payment that is other than having the customer use the respective credit card. Additionally, our bank charges our company a cash handling charge and we have to fill out a lot of paperwork when people pay with cash. Bottom line: the price is what it is. — Andrea R., El Dorado Hills, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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