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Here Were the Best-Selling Items for Jewelers During a Surprisingly Good June for Many

Our Brain Squad reports what sold in their stores.

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WiIliam Henry Meteorite Identity sterling silver bracelet with centerpiece inlaid with Gibeon meteorite and button lock with sapphire
Meteorite Identity sterling silver bracelet with centerpiece inlaid with Gibeon meteorite and button lock with sapphire, $1,450, williamhenry.com

William Henry is a great line for men who want to start wearing jewelry but want something more unique. — Becky Bettencourt, Blue River Diamonds, Peabody, MA

Top-selling jewelry brands in June

Gabriel & Co. (7), Rolex (6), Ania Haie (4), Hearts On Fire (4), Allison-Kaufman (3), Ostbye (3), Stuller (3), Sylvie Collection (3), ASHI (2), Benchmark (2), CrownRing (2), IDD (2), Lashbrook (2), Keith Jack (2), Maple Leaf Diamonds (2), Pandora (2)

* Brands mentioned by at least two of 169 Brain Squad members.

  • Nicole Barr, price point and colorful Stuller — I can get the size of whatever I need in two days. — Todd R. Tinder, Tinder’s Jewelry, Bowling Green, VA
  • Brooklyn Jewelers is spot on for what our younger clients want. Love their enameled stacking rings! — Lee Krombholz, Krombholz Jewelers, Cincinnati, OH
  • We have seen less emphasis on brands and more on product categories. Everyone is looking for engagement or custom in our market, which we are happy to provide! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Keith Jack because of its quality and price point. Otherwise, diamonds from RDI, lots of bridal! — Charlene Foltz, Pentaltha Jewelers, Tallahassee, FL
  • Gabriel & Co. fashion … Lagos fashion … Benchmark wedding bands … and pearls. We had a great 29th birthday sale. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • Custom is still king. — Rick Sanders, Sanders Jewelers, Gainesville, FL
  • Bigger, higher priced jewelry. People celebrated their missed trips with jewelry instead. A tiny silver lining for us. — Debbie Fox, Fox Fine Jewelry, Ventura, CA
  • Bridal/engagement, special orders and more than a few Rolex watches. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Pearls were our top request for June, with pendants and earrings being the best sellers. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • I have a mixed gemstone line called my “Happy” line, and those seemed to sell well … anything bright and colorful and a lot of lower-end. — Paula Nurse, Paula Nurse Designs, Honokaa, HI
  • The summer was kickstarted with diamond engagement rings for all of those pent-up romantic couples. They came in and fell in love with Roman + Jules rings. Our custom designs also help them with their dream ring becoming a reality that was shared by both. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Lab-grown diamonds continue to dominate the engagement ring field, as well as custom mountings. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Maple Leaf Diamonds Canada is doing very well with the COVID-19 situation, and people are looking for home-grown goods to help our economy. — Amanda Lanteigne, Gold-N-Memories, Steinbach, MB
  • Anniversary rings and engagement rings were a hot spot for us. We also did well with Konstantino and Omega watches! — Marc Majors, Sam L. Majors, Midland, TX
  • Engagement rings. We have never sold so many in one month before. Custom jewelry has been through the roof. — Michael Kanoff, Michael’s Jewelers, Yardley, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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