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These Were the Top-Selling Jewelry Brands of November, According to Our Brain Squad Survey Group

These products have been flying out of the cases.

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18K white gold and diamond Birks Snowflake round jacket earrings (0.67 TCW), $2,995, maisonbirks.com

We recently introduced the Birks line of jewelry and it’s selling like hotcakes! Constantly reordering and our clients love that it’s a Canadian brand! Rhonda Neary, Diamond Design, St. John’s, NL

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Waiter Donates $200 to Jeweler’s Fundraiser, Wins Billionaire’s Heart, Gets Dream Job

Top-Selling Jewelry Brands in November

Gabriel & Co. (5), Hearts On Fire (5), Berco (3), Rolex (3), ASHI (2), Breitling (2), Cargo Hold (2), Carla (2), Citizen (2), Frederic Duclos (2), Lashbrook (2), Maple Leaf Diamonds (2), Midas Chain (2), Pandora (2), Quality Gold (2), Roberto Coin (2), Royal Chain (2), The Victor Corporation (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in December.

  • Not much reordering now; we need to sell. We will reorder Roberto Coin, Rolex, Panerai, Breitling and other brand names after the first of the year. We will increase/replenish our loose diamond inventory as well. Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Engagement rings, custom jobs and remounts are currently our entire business! All other departments fell off in late August. Mark Snyder, Snyder Jewelers, Weymouth, MA
  • Gold and silver items by Midas Chain, Aspire by Berco and ASHI. Sue Parker, Nyman Jewelers, Excanaba, MI
  • Repairs and custom were serious bread and butter, but a new staple on the table was gold wedding rings, followed closely by custom engagement rings and fancy shaped diamonds. Great month leading into December. Denise Oros, Linnea Jewelers, La Grange, IL
  • The Stuller catalog saw a lot of perusal; glad I kept last year’s for folks to browse … custom engagement rings were popular as well as a range of Christmas orders in which opal seems to be leading the pack. James Doggett, Doggett Jewelry, Kingston, NH
  • Karat gold yellow jewelry … earrings, chokers, basic chains. Yellow is back this season! David Abrams, Grand Jewelers, Rancho Cucamonga, CA
  • More big sales than little sales. The small spenders are staying home. Steven Wardle, Forest Beach Design, Chatham, MA
  • Angelica by Royal Chain and Benchmark wedding bands were hot. Donald Killelea, Killelea Jewelers, Midlothian, IL
  • Fine colored stone jewelry in the $2,500-$6,000 price range. Gabriel & Co. fashion jewelry, Hearts on Fire diamond bands. Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Bold color is selling well. Rose gold and yellow gold are on the upswing, but still don’t hold their own in comparison to white gold. Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Diamonds! At the beginning of November, we sold our biggest diamond to date: a 2.02-carat VVS1 E oval. But by mid-month, we had another client in for something bigger and we broke our own record with a 2.63-carat SI2 H emerald-cut. Not sure what’s in the water, but more please! Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
  • Midas Chain and Carla gold earrings, silver by Dobbs Boston and special orders. David Swanson, Swanson Jewelers, Arlington, MA
  • We are consistently ordering Gabriel & Co. engagement rings for stock and special orders. Also, Shy Creation — we cannot seem to keep enough merchandise in stock. Our younger clientele loves it! Marc Altman, B & E Jewelers, Southampton, PA
  • We sold several pieces of Elizabeth Locke! We also had a nice month with Breitling. Then it was pretty sporadic as far as other jewelry sales go. We also sold some nice gift items in Lalique and Deakin & Francis. Marc Majors, Sam L. Majors, Midland, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Hot Sellers

50% of Brain Squad Sees Growth In May, Plus Their Hot Selling Jewelry

Gabriel & Co. leads the way.

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Sterling silver circle initial charms with little diamonds from Ostbye are great, and $350 to $800 diamond stud earrings for graduates are great sellers! — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI

Top-selling vision brands in May

Gabriel & Co. (8), Stuller (6), Pandora (5), Citizen (4), Hearts On Fire (4), Rolex (4), Carla Corporation (3), Kelly Waters (3), Lashbrook (3), Ostbye (3), Allison Kaufman (2), Forevermark (2), Hamilton (2), John Hardy (2), Maple Leaf Diamonds (2), Rego Designs (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in June.

  • Sales were all over the place! Many categories, designers and brands were moving. Konstantino in particular was strong in May, as was Henri Daussi. — Marc Majors, Sam L. Majors, Midland, TX
  • Women’s right-hand rings with stones, especially stacking rings with personality. — Eve J. Alfille, Eve J. Alfille Gallery & Studio, Evanston, IL
  • Great month for custom wedding rings. We also sold some bigger high-ticket color from the bridal case. — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Diamond bands 0.10 TCW to 0.50 TCW, engagement rings $2,500 to $6,500. Silver from E.L. Designs. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Inside-out diamond hoops continue to be a great item for us. — Alan Lindsay, Henry’s, Cape May, NJ
  • Wedding band season is upon us! Custom wedding bands for the ladies are on the rise. Men want function and ladies want bling! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • May was a large engagement month. We sold many engagement rings from Gabriel & Co. Silver is still doing well for us in the $200 – $600 price points, and Peter Storm’s silver fashion line was a big seller last month. We placed a large reorder at the Las Vegas show. — Shari Altman, B&E Jewelers, Southampton, PA
  • We sold some higher end watches during the month, Citizen and Bulova. Chains were a favorite for the month, too — a nice gift for moms. — Robin Laughlin, Wiford Jeweler, Sidney, OH
  • We’re doing a good job with lab-grown diamonds in custom engagement rings, especially ovals. — Laura Sipe, JC Sipe, Indianapolis, IN
  • Diamonds of a carat or more from Star Solitaire with custom mountings from Overnight Mountings! — W.J. Smith III, Smith Jewelers, Franklin, VA
  • Diamond studs are always a hit, and earrings in general have always been our biggest sellers. Our goal for June is to provide customers with a wider array of diamond studs to choose from at different size, clarity, and price points. We’re also looking at adding in colored diamond studs as they tend to get snapped up very quickly! — Wadeana Beveridge, Community Jewelry, Brandon, FL
  • We had a great month with John Hardy. We also had an uptick in watches. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • It was an outstanding month. Sales up almost 50 percent, almost like Christmas in May. Everything sold well across the board, from Rolex to diamond stud to bracelets. You name it. Really don’t know what to attribute it to, just thankful and don’t question why. Just one outstanding month. — Bob Richards, Bob Richards Jewelers, Germantown, TN
  • Earrings! Lots and lots of earrings! — Susan Kauffman, Black Dog Jewelers, Lewisburg, PA
  • Orders for custom were up in May. Meaning June anniversaries will be well-celebrated in platinum set with diamonds. Diamonds between 1.50 and 2.00 carats were popular. Estate diamond cocktail rings were a close runner-up. Pieces in turquoise and silver were the surprising sleeper of the month. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Here Was The Best-Selling Jewelry in April, According To The INSTORE Brain Squad

Custom design and pearl jewelry led the way.

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Rego Designs. We have carried the line for about 12 months and it is starting to move. Great customer service at Rego — Josh is the road warrior, and Tammy at the factory just helped me get a nice custom sale of rings and earrings. — Cliff Yankovich, Chimera Design, Lowell, MI

Top-selling vision brands in April

Gabriel & Co. (5), Hearts On Fire (5), Lafonn (5), Pandora (5), Rolex (5), Stuller (5), Allison-Kaufman (3), Frederic Duclos (3), Keith Jack (3), ArtCarved (2), Cargo Hold (2), Citizen (2), CrownRing (2), Doves By Doron Paloma (2), E.L. Designs (2), Forevermark (2), Frederic Sage (2), Kit Heath (2), Martin Flyer (2), Pure Grown Diamonds (2), Quality Gold (2), Sylvie Collection (2), Tacori (2), Wilkerson (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in May.

  • Sylvie Collection bridal always does well. Stuller’s 302 line and Southern Gates by Cargo Hold were also good sellers, as well as custom. Lots of custom!! — Doreen Vashlishan, Werkheiser Jewelers, Bethlehem, PA
  • We went from a horrible winter and little work, to holy cats! Custom work by the barrel full! — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Engagement rings, prong-set wedding bands — can’t keep in stock. Diamond fashion necklaces — moon and stars are hot. — Alison Sophy, Sophy Jewelers, St. Clair, PA
  • Lab-grown diamonds are super hot in custom engagement rings or simple solitaires. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Yellow gold link style chains did well. Everything from thinner pendant style chain worn plain to heavier polished men’s styles. It seems the gold price has not dissuaded buyers, and we are hoping that leads to yellow gold bracelet sales as well. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Lots of custom women’s wedding bands. The men just want the plain ones. — Steven Wardle, Forest Beach Design, Chatham, MA
  • In-house custom wedding bands, gift priced jewelry under $250 and alternative engagement rings under $2,500. — Betsy Barron, Love & Luxe, San Francisco, CA
  • While diamonds are the birthstone for April, and they were popular, pearls continued to lead in sales. Also popular were Native American pieces in sterling and turquoise, which is highly unusual for this time of year. — Jim Doggett, Doggett Jewelry, Kingston, NH
  • We just reordered a large selection of Gabriel & Co. engagement mountings. Frederic Duclos sold exceptionally well in April; we placed a large reorder. Yellow gold wedding rings are selling again — we sold a record amount last month — so glad our customers are going back to precious metals! — Marc Altman, B & E Jewelers, Southampton, PA
  • Silver sold well, will reorder from Classic of New York and Berco. — Rosanne Kroen, Rosanne’s Diamonds & Gold, South Bend, IN
  • We have been blowing through Alpha lab-grown diamonds from Gemsone. Reordered them twice last month and we’re getting key! — Robert Mullen, Mullen Bros. Jewelers, Swanswa, MA
  • Frederic Duclos earrings sold really well! Gents Citizen Eco-Drive watches also did really well. — Paul Krueger, Krueger Jeweler, Fort Atkinson, WI
  • Mariana is rocking for matching up spring colors and for confirmation and communions this month. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Our ZAYA Moissanite brand of stones are selling really well. Hot shapes right now are elongated cushions, ovals, and rounds (as always). Three stone rings are seriously flying out the door. Many people are slowly transitioning over to 14K yellow and two-tone from all white metals. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Les Georgettes new spring and summer colored leather inserts! Diamond stacker rings, too! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Three diamond tennis bracelets in three days, that is new. — Carrie Plott, Gloria’s Jewelry, St. Paul, MN
  • We have been doing very well with Sylvie Collection engagement rings — the style and craftsmanship is great! — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hot Sellers

Here Are the Top Picks for March According to Our Brain Squad

Hearts on Fire took the top spot.

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Wedding band season is upon us!! Benchmark is one of our main vendors, and I love telling people that they’re in Tuscaloosa, AL. Customers love hearing that their bands are made in the USA! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Top-selling vision brands in March

Hearts On Fire (5), Rolex (4), ELLE (3), Gabriel & Co. (3), Ippolita (3), Breitling (2), John Hardy (2), Kelly Waters (2), Noam Carver (2), Officina Bernardi (2), Pandora (2), Quality Gold (2), Rembrandt Charms (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in April.

  • One of our top sellers for the last two months has been the sterling line of Officina Bernardi. Their new line with hearts in rose already has been a big reorder. Their new gold line has expanded and is unique with a very good price point. — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • Hearts On Fire, Empire Corp. and Coast Diamond. All types of diamond jewelry were good in March. — Richard Frank, Goldstein’s, Mobile, AL
  • Ed Levin silver earrings, estate rings and Victorian antique earrings, Michou silver earrings … It was really a “for your ears only” kind of month! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • March was driven by custom work, engagement rings, and timepieces (Rolex, Breitling, Panerai). — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Morganite in rose gold always sells. I set up a dozen pieces and they sell. — Thomas Thobe, Pyramid Studios, Ellsworth, ME
  • Our “Stems and Gems” line of silver mixed with natural stones has taken off! — Linda McEathron, Design House, Waco, TX
  • Hearts on Fire diamonds are hot for us. We also had a strong month with Ippolita and John Hardy. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Victorian rings … I wish I could reorder them! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • We sold gold earrings, mainly hoop styles, as well as pearls, diamonds and custom. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Wire-wrapped bracelets are still flying out the door! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Engagement rings with lab-grown center diamonds and Bella Cavo jewelry from Kelly Waters. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • We did fairly well with Breitling and we actually sold some really nice engagement rings (quality, not quantity). We also added Omega later on in the month and have had some nice success with the watch brand already. — Marc Majors, Sam L. Majors, Midland, TX
  • Stackable rings still remain quite popular. And it leads to multiple sales to the same customer as collectibles. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Noam Carver is a hot bridal line for us! Our estate jewelry section is always a big hit, too. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Custom platinum pieces were neck-and-neck with pearls in March. In-house Celtic knot pieces made the trifecta of top sellers. April seems to be starting off well for its assigned birthstone. — James Doggett, Doggett Jewelry, Kingston, NH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Continue Reading

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