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Here’s an Idea for Engaging Your Customers on Social Media

It involves a live Q & A.

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One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a special interest (such as jewelry). As such, take inspiration from Reddit’s hugely popular question-and-answer format and host your own Ask Me Anything (AMA) to engage with local customers. Don’t want to risk revealing too much about the clients you serve? Make it a product Q & A. Facebook Live and YouTube let you broadcast using your own webcam and microphone, which is preferable if you want to create webcasts that look somewhat professional with high-quality audio and video. Instagram Live is more limited, as it only lets users broadcast from its mobile app.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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