Brainstorms

Here’s an Idea for Engaging Your Customers on Social Media

It involves a live Q & A.

Published

2 years ago

March 27, 2022

INSTORE Staff Instore April 2022 Issue

One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a special interest (such as jewelry). As such, take inspiration from Reddit’s hugely popular question-and-answer format and host your own Ask Me Anything (AMA) to engage with local customers. Don’t want to risk revealing too much about the clients you serve? Make it a product Q & A. Facebook Live and YouTube let you broadcast using your own webcam and microphone, which is preferable if you want to create webcasts that look somewhat professional with high-quality audio and video. Instagram Live is more limited, as it only lets users broadcast from its mobile app.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”