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Here’s an Interesting Way to Partner With a Nearby Restaurant to Share Customers

Offer those waiting diners something more interesting to do than scrolling their phones.




Here’s an Interesting Way to Partner With a Nearby Restaurant to Share Customers

Is there a popular restaurant in your strip mall? Encourage those waiting patrons to come in to browse or just to be entertained. That’s what Gangsta Dog, an independent pet store in Norfolk, VA, does, inviting lined-up diners to stop in and play a game — guess the identity of dogs painted as celebrities that hang on a wall — to win prizes and discounts. The diners are only a buzzer’s alert away from their meal, and they could enter the store knowing they can make a quick escape if it’s not their cup of tea. “The restaurants love it, the customers love it, and we build a reputation of great customer service through it all,” owner Gary Hughes told INSTORE’s sister magazine PETS+.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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