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Here’s How Blue Nile Plans to Stop Sliding Sales

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Two factors are working against the online retailer at the moment.

Blue Nile announced that total fourth quarter sales fell 4.8 percent from the previous year due to “continued weakness in high-ticket purchases and foreign currencies,” according to Rapaport. The article says that CEO Harvey Kanter’s plan to reverse course is to “push harder on elements that are working” such as engagement rings and a promising Webroom concept. The bright side, however, is that profit for the quarter increased by 4.3 percent thanks to cost-cutting measures, with Kanter reporting an eight-year high in earnings per share.

Read more at Rapaport

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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