Connect with us

Big Survey

Here’s How Jewelers Are Driving Sales Today (Hint: Things Are Changing Rapidly)

‘Online, online and online,’ said one jeweler.

Published

on

Here’s How Jewelers Are Driving Sales Today (Hint: Things Are Changing Rapidly)

IN THIS YEAR’S Big Survey, jewelers report increasing their digital footprint and throwing more time, money and thought into social media, especially Facebook, as well as their websites and dipping a toe at least into e-commerce. They also say they are recognizing the extreme importance of customer reviews, and contacting customers by email and text.

While even as recently as five years ago, some may have considered social media a passing fad, it seems clear that in 2018, retailers now recognize its importance and make it a priority.

Here are some comments:

  • “Online, online and online.”
  • “More internet.”
  • “We started putting together community events with local non-profits that have not only generated great publicity but also helped raise over $40,000 for local efforts.”
  • “Instituting interest free five-year financing and building the bridal line to be the largest in the county.”
  • “Online storefront via our website.”
  • “Paying close attention to what I buy.”
  • Financing (longer terms).

What are they doing less of? Traditional advertising, specifically traditional print advertising, and more specifically, newspapers.

Eileen McClelland is the Managing Editor of INSTORE. She believes that every jewelry store has the power of cool within them.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular