Kathleen Cutler

Here’s How to Brag Without Seeming Like You’re Bragging

It’s always a good idea to amplify your achievements.

Published

2 years ago

June 12, 2022

Kathleen Cutler Instore June 2022 Issue

WHEN DONE RIGHT, sharing positive recognition can be a powerful way to distinguish your brand from others while building “know-like-trust” among your community. The problem? If done wrong, sharing your wins without proper etiquette can have the opposite effect.

Whether you’ve just won an award, received a glowing testimonial or are simply looking to spruce up your online presence with a little social proof, here’s how to talk about your business and artistic achievements with a high-end touch.

When Receiving a Positive Testimonial

According to Inc.com, 91 percent of shoppers read reviews and testimonials when making important decisions. What’s more, 84 percent trust them as much as word-of-mouth from a friend.

Adding reviews and testimonials to your website, email newsletters, and social media is a smart move that can be especially enticing to new clients and collectors. Getting permission to share testimonials and reviews as you receive them is an absolute must (both for the sake of your reputation for providing client privacy and, in many cases, for legal purposes), but having a high-end system for gathering testimonials in the first place is ideal.

When Winning Awards or Certifications

Gaining recognition from various organizations and press outlets can provide a boost to your reputation and visibility by leveraging the power of their credentials and audience.

Always share news like this from a place of gratitude and with a desire to highlight the good work of whoever is giving you that recognition (rather than what you did or how hard you worked for the opportunity). In many instances, it is wise to ask what can be shared and when. You may even find that assets have already been created for you to make spreading the good news even easier.

When Leveling Up Your Language

While rave reviews and blue ribbons are the most recognizable forms of social proof, they’re not the only ones.

While this psychological phenomenon is most effective when praise for your work is offered by another for all to see, our human nature to look to the behavior of our peers when making decisions is overwhelming. There’s a smart reason so many businesses mention the number of years they’ve been serving their niche audiences, and phrases like “best-selling,” “sold out,” and “wait list” can nudge an undecided browser into being a buyer.

With a little strategy, you can share your successes in a way that boosts your brand, builds your community, and avoids coming across as bragging!

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”