Headlines

Here’s One Theory on Why Women’s Watches Are Getting Smaller

Published

8 years ago

April 29, 2016

INSTORE Staff

The origin of the trend happened on the other side of the Pacific, pundits believe.

Roberta Naas, a 32-year journalist in the watch industry, writes for Forbes that women’s watches are getting smaller, a trend that may offer more femininity. She cites a number of brands “unveiling petitely feminine watches, making this the first time in many decades that the trend is toward tiny.” Some pundits speculate that the driving force behind the trend is consumer taste in China.

Naas writes: “Typically, wrists are smaller and preferences in Asia tend to be for the smaller watch sizes. … Expecting this to be a big boon to business, many brands down-sized for women, despite the fact that the strong American market may still love a larger size. With the Chinese market weakened, the watches have to go somewhere, so a new trend has begun.”

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”