Connect with us

Headlines

Here’s One Theory on Why Women’s Watches Are Getting Smaller

mm

Published

on

The origin of the trend happened on the other side of the Pacific, pundits believe.

Roberta Naas, a 32-year journalist in the watch industry, writes for Forbes that women’s watches are getting smaller, a trend that may offer more femininity. She cites a number of brands “unveiling petitely feminine watches, making this the first time in many decades that the trend is toward tiny.” Some pundits speculate that the driving force behind the trend is consumer taste in China.

Naas writes: “Typically, wrists are smaller and preferences in Asia tend to be for the smaller watch sizes. … Expecting this to be a big boon to business, many brands down-sized for women, despite the fact that the strong American market may still love a larger size. With the Chinese market weakened, the watches have to go somewhere, so a new trend has begun.”

Read more at Forbes

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular