Connect with us

Headlines

Here’s One Theory on Why Women’s Watches Are Getting Smaller

mm

Published

on

The origin of the trend happened on the other side of the Pacific, pundits believe.

Roberta Naas, a 32-year journalist in the watch industry, writes for Forbes that women’s watches are getting smaller, a trend that may offer more femininity. She cites a number of brands “unveiling petitely feminine watches, making this the first time in many decades that the trend is toward tiny.” Some pundits speculate that the driving force behind the trend is consumer taste in China.

Naas writes: “Typically, wrists are smaller and preferences in Asia tend to be for the smaller watch sizes. … Expecting this to be a big boon to business, many brands down-sized for women, despite the fact that the strong American market may still love a larger size. With the Chinese market weakened, the watches have to go somewhere, so a new trend has begun.”

Read more at Forbes

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular