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Here’s One Theory on Why Women’s Watches Are Getting Smaller

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The origin of the trend happened on the other side of the Pacific, pundits believe.

Roberta Naas, a 32-year journalist in the watch industry, writes for Forbes that women’s watches are getting smaller, a trend that may offer more femininity. She cites a number of brands “unveiling petitely feminine watches, making this the first time in many decades that the trend is toward tiny.” Some pundits speculate that the driving force behind the trend is consumer taste in China.

Naas writes: “Typically, wrists are smaller and preferences in Asia tend to be for the smaller watch sizes. … Expecting this to be a big boon to business, many brands down-sized for women, despite the fact that the strong American market may still love a larger size. With the Chinese market weakened, the watches have to go somewhere, so a new trend has begun.”

Read more at Forbes

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