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Here’s Something that Would Really Liven Up Your Store for Halloween

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You can go for maximum creepy or a family-friendly version.

If you’re the kind of jeweler who likes a festive atmosphere for major holidays, then you probably already have a few Halloween decorations out — jack-o-lanterns and that type of thing. Maybe you even let your staff dress in costumes.

But have you ever thought about really “going for it” at Halloween? Here’s an idea with the “wow” factor.

The digital decorations in the video below come from AtmosFEARfx and are sure to be a conversation-starter. They’re available on the company’s website starting at $9.99, with more complex sets selling for over $50. They’re on Amazon, too.

The company explains: “Use your TV, monitor or projector to display AtmosFEARfx digital decorations and turn any environment or surface into a thrilling, haunting experience.”

But if you think ghouls, night stalkers and “creepy crawlies” would be too intense for your clientele, there are more family-friendly options, as well. The firm even sells Christmas-themed digital decorations.


Learn more at AtmosFEARfx’s website

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Here’s Something that Would Really Liven Up Your Store for Halloween AtmosFEARfx makes a line of digital decorations.

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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