Connect with us

Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: creating useful window displays.)


Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

The fabulous high-concept windows at Onyx II Fine Jewelers in Watertown, CT, helped the shop win Cool Store acclaim for 2016. The secret to creating compelling windows is to include elements that draw attention to your jewelry in ways that a showcase can’t.

Brand manager James Michael Murphy notes that while jewelry is beautiful, it’s far too small and detailed to attract people passing by in their cars. For 2015, the Onyx II “Yuletide Treasures”-themed window featured an electric fireplace, complete with an exterior speaker playing a crackling fire sound, plus beautiful trees in the shop’s theme colors and stockings overflowing with Onyx gift-wrapped goodies.

French’s Jewellery’s Laurelle Giesbrecht has always had an eye for display, and at the end of every day, she pauses to examine how the store looks. While display comes naturally to her, she knows that’s not always true of her staff.

So when she sees an area of her store that needs attention, she takes a “before” picture, spruces up the problem area, and then takes an “after” picture. She displays the photos on a board for her staff titled “This is how we do this.”

Advertisement

Says Giesbrecht: “It’s worth a thousand words.”

Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays LEFT: Exceptional framing and unusual colors mark Onyx displays.
RIGHT: A French’s display uses real evergreen trimmings.

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular

News

Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: creating useful window displays.)


Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

The fabulous high-concept windows at Onyx II Fine Jewelers in Watertown, CT, helped the shop win Cool Store acclaim for 2016. The secret to creating compelling windows is to include elements that draw attention to your jewelry in ways that a showcase can’t.

Brand manager James Michael Murphy notes that while jewelry is beautiful, it’s far too small and detailed to attract people passing by in their cars. For 2015, the Onyx II “Yuletide Treasures”-themed window featured an electric fireplace, complete with an exterior speaker playing a crackling fire sound, plus beautiful trees in the shop’s theme colors and stockings overflowing with Onyx gift-wrapped goodies.

French’s Jewellery’s Laurelle Giesbrecht has always had an eye for display, and at the end of every day, she pauses to examine how the store looks. While display comes naturally to her, she knows that’s not always true of her staff.

Advertisement

So when she sees an area of her store that needs attention, she takes a “before” picture, spruces up the problem area, and then takes an “after” picture. She displays the photos on a board for her staff titled “This is how we do this.”

Says Giesbrecht: “It’s worth a thousand words.”

Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays LEFT: Exceptional framing and unusual colors mark Onyx displays.
RIGHT: A French’s display uses real evergreen trimmings.

 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular