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Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

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(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: creating useful window displays.)


Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

The fabulous high-concept windows at Onyx II Fine Jewelers in Watertown, CT, helped the shop win Cool Store acclaim for 2016. The secret to creating compelling windows is to include elements that draw attention to your jewelry in ways that a showcase can’t.

Brand manager James Michael Murphy notes that while jewelry is beautiful, it’s far too small and detailed to attract people passing by in their cars. For 2015, the Onyx II “Yuletide Treasures”-themed window featured an electric fireplace, complete with an exterior speaker playing a crackling fire sound, plus beautiful trees in the shop’s theme colors and stockings overflowing with Onyx gift-wrapped goodies.

French’s Jewellery’s Laurelle Giesbrecht has always had an eye for display, and at the end of every day, she pauses to examine how the store looks. While display comes naturally to her, she knows that’s not always true of her staff.

So when she sees an area of her store that needs attention, she takes a “before” picture, spruces up the problem area, and then takes an “after” picture. She displays the photos on a board for her staff titled “This is how we do this.”

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Says Giesbrecht: “It’s worth a thousand words.”

Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays LEFT: Exceptional framing and unusual colors mark Onyx displays.
RIGHT: A French’s display uses real evergreen trimmings.

 

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

Published

on

(Our November print issue includes a feature story detailing “10 Steps to Last-Minute Holiday Success.” Today we bring you an excerpt explaining one of those steps: creating useful window displays.)


Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays

The fabulous high-concept windows at Onyx II Fine Jewelers in Watertown, CT, helped the shop win Cool Store acclaim for 2016. The secret to creating compelling windows is to include elements that draw attention to your jewelry in ways that a showcase can’t.

Brand manager James Michael Murphy notes that while jewelry is beautiful, it’s far too small and detailed to attract people passing by in their cars. For 2015, the Onyx II “Yuletide Treasures”-themed window featured an electric fireplace, complete with an exterior speaker playing a crackling fire sound, plus beautiful trees in the shop’s theme colors and stockings overflowing with Onyx gift-wrapped goodies.

French’s Jewellery’s Laurelle Giesbrecht has always had an eye for display, and at the end of every day, she pauses to examine how the store looks. While display comes naturally to her, she knows that’s not always true of her staff.

Advertisement

So when she sees an area of her store that needs attention, she takes a “before” picture, spruces up the problem area, and then takes an “after” picture. She displays the photos on a board for her staff titled “This is how we do this.”

Says Giesbrecht: “It’s worth a thousand words.”

Holiday Ideas: Here’s the Secret to Compelling Window Displays for the Holidays LEFT: Exceptional framing and unusual colors mark Onyx displays.
RIGHT: A French’s display uses real evergreen trimmings.

 

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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