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Humor: When the Customer Asked “Is It Real?”, This Jeweler Didn’t Hold Back

A response worthy of The Matrix.

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I get asked “Is this real?” on a regular basis — usually by someone wearing cheap or gaudy costume jewelry, or, conversely, wearing 22K gold or higher. (I sell sterling and gold-filled wire-wrapped jewelry.) On occasion, I have answered, “No, it’s a hologram and will disappear as soon as you walk out the door.” Cue the confused looks! — Janne Etz, Contemporary, Concepts, Cocoa, FL

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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