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True Tales

Humor: When the Customer Asked “Is It Real?”, This Jeweler Didn’t Hold Back

A response worthy of The Matrix.





I get asked “Is this real?” on a regular basis — usually by someone wearing cheap or gaudy costume jewelry, or, conversely, wearing 22K gold or higher. (I sell sterling and gold-filled wire-wrapped jewelry.) On occasion, I have answered, “No, it’s a hologram and will disappear as soon as you walk out the door.” Cue the confused looks! — Janne Etz, Contemporary, Concepts, Cocoa, FL

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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