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Here’s What Sold Best for Our Readers in March

Custom design and lab-grown diamonds remain hot.




Here’s What Sold Best for Our Readers in March
Eternity bands from the Shy Creation Eternal Collection featuring round brilliant diamonds mounted on a comfort fit band. Sizes 4-8 are in stock and available for next day shipping in 14K white gold, yellow gold, and rose gold. Price on request,

Shy Creation. It sells itself. — Michael Kanoff, Michael’s Jewelers, Yardley, PA

Top-selling jewelry brands in March

Stuller (7), Gabriel & Co. (4), Hearts On Fire (4), Pandora (3), Shy Creation (3), Allison-Kaufman (2), Lashbrook (2), Omega (2), SDC Creations (2), Simon G. (2), Sylvie Collection (2)

*Brands mentioned by at least two of 144 respondents.

  • We have a wedding and stacker event every March, so it’s all about the band! Top sellers were Sethi Couture, Simon G. and Chris Ploof. Sethi Couture has an amazing stacking band collection that is universally loved. They really make it easy to sell stacks and clients often buy multiples (gotta love it!). For fashion, as usual Amali is our top seller. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
  • Bridal sales have been good with SDC Creations selling the best. Lab-grown diamonds have been hot too. — William Nordstrom, William Nordstrom Jewelers, Menomonee Falls, WI
  • Gabriel & Co. stacking Bujukan bracelets. — Alta Fernandes, Vail Creek Jewelry Designs, Turlock, CA
  • Hearts On Fire, custom design, Allison-Kaufman. — Ray Lantz, The Diamond Center, Claremont, CA
  • Uno de 50 was amazing with self-purchasers and gifts. Lab-grown diamonds continue to rock bridal, and Zeghani bridal has been great. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • 0.25-1.00-carat diamond crosses and angel pendants, especially those by Michou or Keith Jack. Pandora, both beads and jewelry. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Classic gold polished hoop earrings did well. All millimeter sizes and thicknesses. It pays to have an assortment of those on hand. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • We refreshed our Naledi display, and people have loved it! Simon G. fashion has been strong, along with custom bands from Lashbrook. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Vintage styles are trending, with moissanite center stones, with French-cut lab-grown or natural sapphires and diamond melee. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Bridal always leads. Didn’t see a big push to brands this month. More custom. — Jim Cash, Diamond Center, Fayetteville, AR
  • In-house custom was strong. — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
  • All of the gorgeous gems that I bought at the Tucson Gem Show. I focused on unique and hard-to-find gems and colors. — Dianna Rae High, Dianna Rae Jewelry, Lafayette, LA
  • ArtCarved bridal, Rembrandt Charms and Carla Corp. earrings. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
  • ‘Tis the season!! Wedding bands from Stuller — especially the contoured style. — Traci Hill, Got Rocks Jewelry, Harrisonburg, VA
  • Moonstones!! It is something different that a lot of people still don’t know what it is. — Ellie Mickey, DBS Fine Jewelers, St. Michaels, MD
  • Lab-grown diamond custom engagement rings were top sellers — and radiant cuts are definitely having a moment. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Lab-grown diamonds mounted in our custom settings. Even sold lab-grown studs (6.00 TCW). — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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