Shy Creation. It sells itself. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
Top-selling jewelry brands in March
Stuller (7), Gabriel & Co. (4), Hearts On Fire (4), Pandora (3), Shy Creation (3), Allison-Kaufman (2), Lashbrook (2), Omega (2), SDC Creations (2), Simon G. (2), Sylvie Collection (2)
*Brands mentioned by at least two of 144 respondents.
- We have a wedding and stacker event every March, so it’s all about the band! Top sellers were Sethi Couture, Simon G. and Chris Ploof. Sethi Couture has an amazing stacking band collection that is universally loved. They really make it easy to sell stacks and clients often buy multiples (gotta love it!). For fashion, as usual Amali is our top seller. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
- Bridal sales have been good with SDC Creations selling the best. Lab-grown diamonds have been hot too. — William Nordstrom, William Nordstrom Jewelers, Menomonee Falls, WI
- Gabriel & Co. stacking Bujukan bracelets. — Alta Fernandes, Vail Creek Jewelry Designs, Turlock, CA
- Hearts On Fire, custom design, Allison-Kaufman. — Ray Lantz, The Diamond Center, Claremont, CA
- Uno de 50 was amazing with self-purchasers and gifts. Lab-grown diamonds continue to rock bridal, and Zeghani bridal has been great. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
- 0.25-1.00-carat diamond crosses and angel pendants, especially those by Michou or Keith Jack. Pandora, both beads and jewelry. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
- Classic gold polished hoop earrings did well. All millimeter sizes and thicknesses. It pays to have an assortment of those on hand. — Alex Weil, Martin’s Jewelry, Torrance, CA
- We refreshed our Naledi display, and people have loved it! Simon G. fashion has been strong, along with custom bands from Lashbrook. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
- Vintage styles are trending, with moissanite center stones, with French-cut lab-grown or natural sapphires and diamond melee. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
- Bridal always leads. Didn’t see a big push to brands this month. More custom. — Jim Cash, Diamond Center, Fayetteville, AR
- In-house custom was strong. — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
- All of the gorgeous gems that I bought at the Tucson Gem Show. I focused on unique and hard-to-find gems and colors. — Dianna Rae High, Dianna Rae Jewelry, Lafayette, LA
- ArtCarved bridal, Rembrandt Charms and Carla Corp. earrings. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
- ‘Tis the season!! Wedding bands from Stuller — especially the contoured style. — Traci Hill, Got Rocks Jewelry, Harrisonburg, VA
- Moonstones!! It is something different that a lot of people still don’t know what it is. — Ellie Mickey, DBS Fine Jewelers, St. Michaels, MD
- Lab-grown diamond custom engagement rings were top sellers — and radiant cuts are definitely having a moment. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
- Lab-grown diamonds mounted in our custom settings. Even sold lab-grown studs (6.00 TCW). — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
