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Here’s What Sold Best for Our Readers in March

Custom design and lab-grown diamonds remain hot.

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Here’s What Sold Best for Our Readers in March
Eternity bands from the Shy Creation Eternal Collection featuring round brilliant diamonds mounted on a comfort fit band. Sizes 4-8 are in stock and available for next day shipping in 14K white gold, yellow gold, and rose gold. Price on request, [email protected]

Shy Creation. It sells itself. — Michael Kanoff, Michael’s Jewelers, Yardley, PA

Top-selling jewelry brands in March

Stuller (7), Gabriel & Co. (4), Hearts On Fire (4), Pandora (3), Shy Creation (3), Allison-Kaufman (2), Lashbrook (2), Omega (2), SDC Creations (2), Simon G. (2), Sylvie Collection (2)

*Brands mentioned by at least two of 144 respondents.

  • We have a wedding and stacker event every March, so it’s all about the band! Top sellers were Sethi Couture, Simon G. and Chris Ploof. Sethi Couture has an amazing stacking band collection that is universally loved. They really make it easy to sell stacks and clients often buy multiples (gotta love it!). For fashion, as usual Amali is our top seller. — Melissa Quick, Steve Quick Jeweler, Chicago, IL
  • Bridal sales have been good with SDC Creations selling the best. Lab-grown diamonds have been hot too. — William Nordstrom, William Nordstrom Jewelers, Menomonee Falls, WI
  • Gabriel & Co. stacking Bujukan bracelets. — Alta Fernandes, Vail Creek Jewelry Designs, Turlock, CA
  • Hearts On Fire, custom design, Allison-Kaufman. — Ray Lantz, The Diamond Center, Claremont, CA
  • Uno de 50 was amazing with self-purchasers and gifts. Lab-grown diamonds continue to rock bridal, and Zeghani bridal has been great. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • 0.25-1.00-carat diamond crosses and angel pendants, especially those by Michou or Keith Jack. Pandora, both beads and jewelry. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Classic gold polished hoop earrings did well. All millimeter sizes and thicknesses. It pays to have an assortment of those on hand. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • We refreshed our Naledi display, and people have loved it! Simon G. fashion has been strong, along with custom bands from Lashbrook. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Vintage styles are trending, with moissanite center stones, with French-cut lab-grown or natural sapphires and diamond melee. — Jen Hollywood, J Hollywood Designs, Chester Springs, PA
  • Bridal always leads. Didn’t see a big push to brands this month. More custom. — Jim Cash, Diamond Center, Fayetteville, AR
  • In-house custom was strong. — Kyle Bullock, Bullock’s Jewelry, Roswell, NM
  • All of the gorgeous gems that I bought at the Tucson Gem Show. I focused on unique and hard-to-find gems and colors. — Dianna Rae High, Dianna Rae Jewelry, Lafayette, LA
  • ArtCarved bridal, Rembrandt Charms and Carla Corp. earrings. — Eileen Eichhorn, Eichhorn Jewelry, Decatur, IN
  • ‘Tis the season!! Wedding bands from Stuller — especially the contoured style. — Traci Hill, Got Rocks Jewelry, Harrisonburg, VA
  • Moonstones!! It is something different that a lot of people still don’t know what it is. — Ellie Mickey, DBS Fine Jewelers, St. Michaels, MD
  • Lab-grown diamond custom engagement rings were top sellers — and radiant cuts are definitely having a moment. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • Lab-grown diamonds mounted in our custom settings. Even sold lab-grown studs (6.00 TCW). — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ

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Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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