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Here’s Why Installing an Electric Car Charger Could Be a Great Idea

People will come in and browse while their car charges.

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What’s the 2023 version of a 60-inch screen showing the local college game? It may well be an electric car charger. The offer of a free charge gets people in the doors for an hour or so while they wait. Among our recent America’s Coolest Stores to have installed chargers are Carter’s Jewel Chest in Mountain Home, AR, and Julz by Alan Rodriguez in Canton, OH, both of which were the first in their communities to do so. “Regular visitors spend up to an hour charging their vehicle and coming into the store, even just to say hi,” says Chris Carter of Carter’s Jewel Chest. “The EV charger also sends the positive marketing message that our business is eco-conscious and committed to our values.”

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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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