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Here’s Why Transition Planning Is the Right Thing to Do

You shouldn’t put it off any longer.

Published

2 years ago

January 20, 2023

Bill Boyajian Instore January 2023 Issue

TRANSITIONING A BUSINESS that you have owned and operated for decades isn’t easy. Decisions about retirement, succession, a sale, or even liquidation are enough to keep any business owner up at night. Yet, it is the most important process you must commit to in order to maximize your financial future and solidify your estate plan.

Why don’t owners plan? Most simply find it hard to think about the inevitable. It’s the same reason wills and estate plans don’t get done when they should. No one likes to think about death or disability, or about making strategic decisions about children or heirs, or about becoming marginalized or expendable when human nature tells us how important we are to the business. Letting go of a powerful, prestigious, and fulfilling position for a seemingly uncertain future isn’t particularly inviting. That is, unless you have something to look forward to, such as travel, hobbies, relief from the daily grind and a flexible schedule that should be the envy of almost any retirement-age person.

But many retail jewelers find it easier to ignore the strategic planning they should do in favor of living with the unknown. In the process, they make everyone around them nervous because the person who should be paving the way to the future refuses to act. Owners believe that by dodging the issue, they can avoid making the tough decisions that are necessary for a proper business transition. They’re kidding themselves, but they certainly aren’t kidding family members and employees who need to know what the future will hold.

Unfortunately, avoiding transition planning doesn’t mean a transition will never happen. It only means that it will happen under someone else’s watch, and if you own a retail jewelry store, this should scare you more than tackling a plan yourself.

With the right planning, a smooth transition becomes the logical outcome. It happens naturally because the elements that need to be in place by the outgoing generation are handled thoughtfully, professionally and unemotionally. These owners consider the various options that may be available to them and search deep within to determine what, specifically, will make them happy. Every owner needs to ponder some key questions:

Can you afford to retire without sacrificing your current standard of living?
Do you want to see your retail store continue to serve your local community?
Do you have a successor to the business in your family or through a long-time loyal employee, and have you prepared that person to take over?
Can you stomach the idea of having a Going Out of Business Sale?
Do you view effective transition as the ultimate mark of your leadership and your legacy?

As difficult as transition planning can be, it is crucial to your stewardship of the business.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."