15 The polite inquiry, “Would you like fries with that?” makes McDonald’s tens of millions of dollars every year. There’s much to learn about the art of upselling from the world’s biggest burger chain, which opened its original branch in Des Plaines, IL, on this day 70 years ago. The key lesson: Don’t suggest add-ons just for the sake of profit or clearing old inventory. Customers will see through you. Instead, focus on pairing complementary products based on style or price point, ideally not adding more than 25 percent to the overall ticket. By highlighting the perceived value of the upsell, you increase the likelihood customers will appreciate it.
18 What you may not have known about Paul Revere is that he was one of you: a silversmith and engraver. Mark the 250th anniversary of his ride into the history books with a “mid-night” sale (extended hours online).
23 Some of the best gifts are the ones given “just because.” On Lovers Day, invite clients in for a toast of champagne to celebrate “just because,” suggests consultant Megan Crabtree.
23 What was once Secretary’s Day is now known as Administrative Professionals Day. This year, team up with a local gift shop, florist or chocolatier to drop some $50 vouchers in any gift packages. You’ll make the boss look like an extravagant hero.
