Connect with us

Manager's To Do

Holiday Planning, Social Media Tips And More To-Do Items for Managers in October

Be sure to clean your entire inventory and props — correctly.

mm

Published

on

Sep. 29-Oct. 5

CRM The gifts you give your best customers are your chance to show off your imagination and skills as a retailer. Engraved glasses customers can take home from a store event, embossed golf balls, toy jewelry or stickers for the kids, charm bracelets with unusual words … your goal should be something memorable.

EVENTS Set aside two evenings for a private client sale in late October. Which new pieces are likely to excite your best customers?

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before
Over the Counter

Podcast: The 12 Days of Christmas … Like You’ve Never Heard It Before

Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers
JimmyCast

Podcast: Aleah Arundale Tells Why She Created Jewelers Helping Jewelers

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership
The Barb Wire

Podcast: Jenny O Calleri Takes on Her Biggest Challenge Yet — Store Ownership

Oct. 6-12

SOCIAL MEDIA Go through your social media pages, especially Pinterest, and make sure they are up to date. The last thing a 2019 holiday season shopper wants to see is something from 2018. (Unless it’s vintage).

HALLOWEEN Trick or treat! If you don’t have plans for an event, look to see what the neighborhood merchant association is planning.

Oct. 13-19

COLLATERAL Run an inventory check of your non-merchandise to make sure you don’t run out of things like toilet paper, paper towels, bags, cleaning cloths and stationery.

FINANCING Still can’t offer consumer credit? Get that application done!

Advertisement

Oct. 20-26

INVENTORY Double-check that you’re well-stocked in the price-points you sell most. Consider how you can take advantage of the holiday season to move pieces that are showing their age.

SECURITY Alert your staff to be on the lookout for pickpockets, distraction gangs and other sneak thieves. Check security camera angles and function.

Oct. 27-Nov. 2

MERCHANDISE Steam and/or ultrasonic clean entire inventory and props. Larry Johnson recommends using Simple Green cleaner (diluted 50/50 with water) to lightly clean all leatherette displays. “Don’t rub too hard or you’ll remove the fabric topcoating,” says the author of The Complete Guide To Effective Jewelry Display. Once the cleaning is done, re-display to create interest and desire and accommodate new arrivals.

CLIENTELING Phone customers to set appointments to create wish lists or to show off new merchandise. From here on in, your daily schedule should be sales calls first, paperwork last.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen

Deb Schulman says once she and her husband, Ron, decided to retire, she could feel “the stress start to leave.” The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. “We are so impressed with the way Wilkerson performed for us,” says Ron Schulman, “I’d send high accolades to anyone who was interested.”

Promoted Headlines

Manager's To Do

Prep Your Last-Minute Panic Buying Strategy for V-Day and More Manager’s To-Do Items

This is the time to get your strategy in order for the year.

mm

Published

on

Feb. 2-8

CRM Want to be top of mind come dates like Valentine’s Day? Send a bouquet of flowers on the birthday and anniversary of every woman customer who has spent over $3,000 in the last two years. Start this week.

FINANCE One of the downsides of never-ending economic growth is a tendency to get sloppy with costs. There are savings just about everywhere — if you are prepared to demand them. Don’t have time to negotiate? Services like BillShark, BillFixers and Billcutterz will do it for you in areas such as your fixed-line telephone, water delivery, even alarm system for a share of the savings.

OPERATIONS Only a week to go until Valentine’s.It’s time to turn that wish-list data into sales receipts. Email spouses and partners. Then get on the phone to follow up.

Advertisement

Feb. 9-15

FINANCES If your fiscal year ends in December, you should have your financial statements finalized by Feb. 29. Make an appointment to see your CPA.
SALES Feb. 14 falls on a Friday this year. Review your “last-minute panic-buying” strategy. Expect a rush in the afternoon when employees all over the country switch off from work and start thinking about the weekend.

INVENTORY Identify your “white space” — those areas where demand in your market is going unfulfilled by your store. Make a note of what your customers are requesting that you don’t have, like, for example, inventory under the $100 price point. Be ready to fill in the blanks come buying season.

Feb. 16-22

STRATEGY Embark on a strategic review. Look at what your competitors are doing and learn from them, both the good and the bad. Visit their stores and websites, subscribe to their newsletters, and assign someone on staff to clip or screenshot every one of their ads (not just specialist jewelers), and create a scrapbook. With such knowledge, you’ll be able identify what areas to compete in and how to differentiate your store in your ads.

Advertisement

OPERATIONS Examine your in-store signage. Is it friendly? Is it memorable? If it’s not both, start the process of changing it.

MARKETING Valentine’s is done and dusted. Adjust case content with an eye toward Mother’s Day and graduation season. And don’t forget self-purchasers — they buy throughout the year.

INVENTORY Contact suppliers. Ask if they have merchandise following the holiday season that might be a fit for your market.

Feb. 23-29

STAFF Do you have guidelines for handling complaints? If not, get busy. As much as possible, empower your team to make decisions without you.

MARKETING From here on out, things start to slow. Identify your top customers and make yearlong plans targeting them. Have your sales staff research what, when and how their best 15 (or more) customers buy. Use this information to target their needs and deliver better and more personalized service. Input this information in your customer management database.

Continue Reading

Calendar

Get Big-Game Ready – The Super Bowl Is Approaching, and More Important Dates for February

It’s a leap year – that means one more marketing opportunity.

mm

Published

on

2 The Super Bowl these days is as much a test of a business’s marketing acumen as a sporting event. “Most Valuable” promotions, offers to return the purchase price if a certain point spread is met, men’s events with a former player, Souper Bowl charity drives … the options are almost endless. Make sure you’re game-ready too. America is watching.

2 OK, here we go again (and again, and again … ).It’s GROUNDHOG DAY, and that celebrated meteorologist Punxsutawney Phil will emerge. Offer a discount at 2015 prices if he sees his own shadow.

10 The handwritten-envelope please, and the invitation, and the canapes, and your red carpet commentary … Yes, the OSCARS are tonight. You know the drill.

29 LEAP YEAR DAY only comes every four years, so jump on this sweet little marketing op. Hoppy Hour, anyone?

Continue Reading

Calendar

Make the Most of Blue Monday and More Important Dates for January

It’s 2020, so make sure your vision is clear.

mm

Published

on

20 Combine post-holiday depression with seeing our New Year’s resolutions fall by the wayside, and we arrive at a date in the third week of January that has come to be known as BLUE MONDAY, when — according to various media accounts — we are at our most miserable. Fight this annual nadir with a Blues Bash on social media or in-store, featuring your sapphires and other blue jewelry. It could also be a good way to introduce Pantone’s color of 2020 — “Classic Blue”.

1 As we open the year 20/20, take time to give serious thought to your vision. What one bold thing does your business stand for? How clear is it to everyone?

15 On GET TO KNOW YOUR CUSTOMER DAY, give your sales associates an allowance to take a customer out to lunch. Their goal should be to learn about them, not to sell them.

28 Celebrate FUN AT WORK DAY by rolling out a ceremony to celebrate big sales or a fun new spiff. And don’t forget to tell customers how much fun you had serving them.

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular