Connect with us

Headlines

Holiday Season Continues to Gather Steam

mm

Published

on

See the results of our latest Holiday Season Mini-Survey.

Jewelers reported that momentum was building toward a very strong 2017 holiday season, according to the second INSTORE Holiday Season Mini-Survey.

Across the board, from sales to expectations to store traffic, the numbers from the second week of the winter season were more positive than those recorded in our first survey taken after the Black Friday weekend.

In survey No. 2, sent out on Monday, 15 percent of jewelers described this holiday season as “terrific” so far compared to just 5 percent who were so upbeat last week. (A further 33 percent said it was “better than expected,” up from 29 percent last week).

Holiday Season survey week 2

Forty-four percent said foot traffic was up this week compared to 36 percent who reported more visitors in Survey No. 1.

Meanwhile, 64 percent said their average sale was above $250 compared to 58 percent who said it was at the higher end of our range post Black Friday.

Advertisement

“Traffic up, weather still good, everyone seems happy this year,” said Rosanne Kroen, owner of Rosanne’s Diamonds & Gold in South Bend, IN, summing up the meeting of positive factors at her store.

“I think the market being up means higher tickets,” said Eve J. Alfille, of Eve J. Alfille Gallery and Studio in Evanston, IL

In response to our question on what was selling well, close to half the 117 respondents said diamonds, everything from little bar-style pendants to “big and blingy.”

It was “diamond anything” at her store, said Kim Hatchell, manager of Galloway & Moseley in Sumter, SC.

To be sure, the season remains young and several jewelers commented that in their part of the country they weren’t expecting the action to heat up until the last 10 days before Christmas. We’ll continue to monitor the season with our mini-surveys. The next one will go out on Monday, Dec. 11. Please look out for it in your inbox.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular